Communication Lessons from a Teenager

We are warned about the Gen Y buyer who is telephone-adverse and wants the quick, non-personal communication found digitally. But when spending a large amount of money and hoping for a strong return on investment, it’s tough for the buyer to make a confident, informed decision when left to nothing but their mobile devices.

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The Meetings Before The Meeting

Many times we start presenting and selling before we have paid the price of admission or earned the right to proceed, and this can be a big mistake.If you don’t know anything about the company you are targeting, and don’t take the time to get to know the buyer as a person before you start presenting and selling, most likely you will fail.

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Starline Wins Award at the 2013 PPAI Web Awards

Starline USA, Grand Island, N.Y., won the Bronze Award at the 2013 PPAI Web Award competition sponsored by Promotional Products Association International (PPAI). Starline USA was recognized for technology and website excellence during the PPAI Expo 2013, January 16th in Las Vegas.

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Promo Marketing Launches New Power Meetings Website

The newly designed Promo Marketing Power Meetings website is now live at www.PMPowerMeetings.com. The new site aims to inform qualifying distributors and suppliers about Promo Marketing’s marquee industry event that brings together top-tier promotional products distributors and suppliers.

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American Apparel Reports 14 Percent Increase in Wholesale, Record Company Sales in January

American Apparel Inc. announced preliminary comparable sales for the month ended January 31, 2013, and reported that wholesale net sales increased 14 percent for the month of January and total net sales increased 11 percent to $46.4 million. Comparable store sales increased 10 percent, including a 7 percent increase in comparable store sales for its retail store channel and a 24 percent increase in net sales for its online channel.

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