The U.S. Consumer Product Safety Commission (CPSC) staff filed an administrative complaint on December 17, 2012 against Star Networks USA LLC, of Fairfield, N.J., alleging that their Magnicube Magnet Balls and Magnet Cubes contain defects in their design, packaging, warnings and instructions, which pose a substantial risk of injury to the public.
Read MoreBrand Fuel Adds to Sales Force
Brand Fuel Inc. has recently strengthened its account executive team with the hire of Blake Hardin. Hardin will concentrate on developing Brand Fuel’s client base through sales efforts.
With more than 20 years experience in marketing, advertising and communications, Hardin brings a proven track record of success to Brand Fuel.
Read MoreHub Pen Hires Mike McMillan
Braintree, Massachusetts-based Hub Pen Company has recently hired Mike McMillan as director of national accounts. In this position, McMillan is responsible for building sales and fostering relationships with some of Hub’s largest national accounts.
A 24-year industry veteran, McMillan has spent his entire promotional industry career with another top-40 supplier. He has a bachelor’s degree in business from Howard Payne University where he was also a defensive tackle for the football team.
Read MoreWOWLine Expands Representation with Monahan & Associates
WOWLine, a Long Island-based supplier of toys and novelty promotions, has recently added David Monahan of Monahan & Associates and Jim & Linda Huller of James Huller Associates as multi-line representatives covering the western states. Combined, they bring over 50 years of experience with established distributors across the western territories.
Read MoreMarketing and the Selling Function
For the past four weeks we have taken an in-depth look at the promotional industry from a marketing perspective. Today I am going to shift gears a bit and make all of this marketing mammer-jammer applicable to the selling function.
Read MoreBe the Light or Be the Mirror
This is the season of light. The winter solstice is coming—the shortest day (light). For millennia mankind has celebrated the return of light with significant celebrations and holy days (holidays).
As you celebrate this year, think of and thank those who have brought light into your life and commit yourself to be bringing your light to others in your days ahead. Commit to being the light, bringing the light to your world this holiday season and throughout the new year.
Read More5 Tips for Mastering 2013’s Trade Shows
Zombie apocalypse or not, 2013 trade shows are coming. Here are the top tips on handling next year’s shows.
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Editor’s Picks: Tie Up Loose Ends
The holidays conjure up images of peace, sugarplum fairies and the obligatory gift that keeps on giving: a necktie. See some of the latest trends here.
Read MoreStarline Release 2013 Full Line Catalog
Starline USA Inc. recently announced the launch of its 2013 full line catalog and new products brochure, which included over 250 new products. This year’s new products include the company’s Vacuum Tumblers in Earth, Jewel and Energy colors series with a new patent-pending lid design, Bluetooth speakers, and a full new safety category with products such as hand protection, Bolle safety eye protection, head protection and Hi-Vis apparel. Other new products including CREE flashlights, quality knives and the Urban Peak line, which was designed to encompass versatility in both city and outdoor adventure lifestyles.
Read MoreNIKE Announces Senior Leadership Changes
NIKE Inc. announced that Roger Wyett, president of its affiliates, will be the company’s new vice president of action sports with responsibility for the Nike Brand’s skateboarding and snow businesses, as well as Hurley International LLC.
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