How finally joining the smartphone world made me realize how powerful technology has become in our work and everyday lives, and how this power relates to your business.
Read MoreA Tech-savvy 2012
2011 Year in Review: Industry News
This week, Promo Marketing is looking at the stories that helped define 2011. Today, we’ll be looking at the industry news in 2011: the mergers, moves, openings and closings that defined the promotional products world.
Read MoreThe PPAI Expo Begins Today
The PPAI Expo, the promotional products industry’s largest trade show, began today in Las Vegas. Held in the Mandalay Bay Convention Center, the show offers five days of education, networking and products.
Read MoreOn the Ballpoint
It’s not a deal until it’s been inked, especially with promotional writing instruments. Here are six pen facts to keep in mind when trying to get your client to sign on the dotted line.
Read MoreMy Best Promotion
January’s My Best Promotion looks at a week-long team appreciation event done for a client that was designed to not only improve employee morale, but also reinforce the management’s values and company culture.
Read MoreCorporate Apparel Lightens Up
With more companies incorporating fitness into their corporate culture, relaxing dress codes to be more casual and sporty, creating a corporate apparel campaign can be a lot of fun for everyone.
Read MorePopularity Contest
Interested in improving your sales to political campaigns? Then read on for some quick pointers on making the absolute most of some of the most popular election items.
Read MorePouring It On
Consumers want options, they want additional features that increase the bang to buck ratio—and that’s where umbrellas shine. With that in mind, here are eight ways to add that proverbial flavor shot to your umbrella promotion.
Read MoreCrystal D Hires Four New Employees
Crystal D announced it has hired four new employees. Ken Marshall, Sinda Schirra, Bob Engh and Tirsa Rocheford will join the promotional product award supplier.
Read MoreAmerican Apparel CEO Talks Manufacturing, Sex and the Company’s Future
Flaunt Magazine recently published an extensive interview with American Apparel CEO and founder Dov Charney and several other key company members. A long piece, the article is nevertheless a detailed and fascinating read for anyone interested in American manufacturing, the role and power of sex in apparel marketing, or Charney and his coworkers’ take on some of the sexual harassment charges that have haunted the company in recent years.
Read More