In her best-selling book, “The Life-Changing Magic of Tidying Up,” author Marie Kondo identifies high levels of clarity and focus that result from eliminating unnecessary items from our personal and professional lives. Removing “clutter” brings with it an almost overwhelming sense of relief and an ability to spend more time and attention on the things that matter most. The same principal can be applied to our quest to make more efficient use of our time. To “de-clutter,” we must first identify and yes, write down how we spend our time…
Read MoreWhat’s ‘Delicore,’ and How Can Your Restaurant Customers Embrace This Trend?
You’ve seen apparel trends like “Gorpcore” and “Normcore.” Now there’s Delicore—the phenomenon of restaurants and deli merchandise being treated as high fashion, thanks to celebrities and luxury labels. So, how can you turn this trend into an opportunity for your food service industry clients?
Read MoreColorado Merch Surges 1,200% Year-Over-Year Thanks to ‘Coach Prime’ Effect
University of Colorado’s merchandise sales have increased by 1,200% year-to-date, and most of that is due to the Coach Prime Effect. Similar to the Taylor Swift Effect, the Coach Prime Effect is what happens when a new variable enters an established medium and create new demand in something from new audiences.
Read MorePower Meetings Phoenix: Building Business Relationships With Plenty of Sunshine (And Even A Little Golf)
If you weren’t able to join us in Phoenix for the most recent Power Meetings event, check out this video recap showcasing the networking and fun, including golf competitions, live music, and plenty of desert air and sunshine.
Read MoreCharles River Apparel Gives New Purpose to Ordering Samples with Reciprocity Road
At the Reciprocity Road Rally in Nashville, Charles River Apparel partnered with Reciprocity Road and its partners to donate over $7,500 to the Second Harvest Food Bank of Middle Tennessee. Reciprocity Road is a brand merchandising group serving more than 150 Fortune 500 companies. It is comprised of 11 distributors, with Charles River Apparel as…
Read MoreAfter Intellectual Property Lawsuit, Lululemon and Peloton Form Co-Branding Partnership
Just last year, Lululemon and Peloton were locked in a court battle over apparel designs. Now, the two fitness brands have announced a strategic partnership, which includes co-branded apparel.
Read MoreProforma Ranks No. 126 on Franchise Times Top 400 List
Proforma, Cleveland, achieved a significant milestone by securing the No. 126 position on the prestigious Franchise Times top 400 list. This noteworthy ascent marks a substantial leap from Proforma’s 2020 ranking at No. 158. “The Franchise Times Top 400 is an exclusive annual ranking of the largest U.S.-based franchise systems by global system-wide sales,” said…
Read MoreHow to Avoid the Price Objection with Clients: Keep Bringing New Ideas and Don’t Let Failure Discourage You
My daughter turned me on to Lenny’s Podcast. Lenny Rachitsky has the #1 business newsletter on Substack and is a quiet, unassuming model of what a podcast host should be. He interviews “world-class product leaders and growth experts,” blah, blah, blah. Anywho… One podcast featured an Etsy exec name Tim Holley. Listening while mowing the lawn, I heard Tim say, “We are constantly trying new features. Our failure rate is 80%.” I smiled. That number gave me great comfort. The hardest part about being a sales trainer is coming up…
Read MoreTekweld Announces Deal to Control Pioneer Line Promo Sales in U.S.
Tekweld, Hauppauge, NY, announced yesterday afternoon that it will now control the sales and marketing efforts of Pioneer Line products in the U.S. The deal, which Tekweld referred to as a “licensing agreement” in a press release, will allow Tekweld to carry products like promotional banners, flags, table covers, pop-up walls, tents, and more. Pioneer…
Read MorePaper vs. Plastic Packaging: Two Sides Responds to Newspaper Piece About Unsubstantiated Environmental Claims
The Washington Times recently featured an opinion piece by an advocate for the plastics industry that included multiple unsubstantiated environmental claims about paper-based packaging. Two Sides North America submitted the following letter to the editors in response. To the editors: Why is it that whenever someone wants to extoll the sustainability benefits of plastic packaging products, they feel compelled to claim that plastics have “a lower environmental impact” than paper-based packaging (America succumbs to plastic paranoia, September 26) instead of simply making a fact-based environmental case? Could it be because…
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