You first must accept that you’re not Amazon, and you’re never going to be Amazon. You don’t have the resources, infrastructure or financial means to compete with their e-commerce efficiencies. What you can do, however, is leverage the best practices of Amazon, which will help you take a unique approach to how you run your business…
Read MoreBest Foot Forward: 3 Ways to Use Custom Socks and Footwear in Your Clients’ Branded Campaigns
Not only are custom socks an easy-to-sell item, they’ve also exploded in popularity for everything from employee and corporate gifts to sports uniform wear, festival attire and more. Read on for three ways to use custom socks and footwear in your clients’ branded campaigns…
Read MoreProforma Hosts Annual Convention and Family Reunion
Proforma, Cleveland, hosted its largest event of the year, the Proforma Annual Convention and Family Reunion, Ignite 2022. This event reunited more than 400 members of the Proforma family, including owners and their teams, supplier partners, industry leaders, and the Support Center team at the Paris Hotel in Las Vegas. “It was an unforgettable four-day…
Read MoreThe Next Steps in NIL: Clemson’s New Marketing Hub and Alabama’s Team Store
Clemson University just created one of the biggest hubs of NIL development: a 12,000 square foot facility dedicated to its “Reign” NIL program, which will assist student-athletes in marketing themselves, including through merchandise. The University of Alabama is also opening a dedicated store within its football stadium for NIL products…
Read MoreCalifornia Tattoos Adds Katie Winslow to Marketing Team
California Tattoos (CTI), Tuscon, Arizona, announced that Katie Winslow is its new marketing coordinator. Winslow will handle a variety of marketing functions, including social media, public relations, community outreach and more. Winslow joins CTI with two years of promo distributor experience, where she was an account manager developing extensive…
Read MoreFTC Fines Apparel Brand $211K for False ‘Made in USA’ Labels
The FTC issued a fine against the apparel brand Lions Not Sheep for replacing its “Made in China” labels with “Made in USA” labels. The FTC has begun cracking down on these claims as it enforces a new rule that tightens Made in USA labeling requirements…
Read MoreA Guide For The Promo Industry To Manage A Profitable Team
Looking to improve your profits? Want to optimize your existing team and resources? This eBook will help you improve profits by utilizing your existing resources. Don’t spend an extra dime!
Read MoreA Quick Guide To Improving Profits By Optimizing Existing Resources
We’ve interviewed dozens of successful businesses in the promo industry and created this guide. We’ll share how you can improve profits by utilizing the same team and same resources. This guide is tailored to the promo industry.
Read MoreHow High Is Your Crane?
I really enjoy watching construction projects, especially massive ones. It is interesting to me that if a project is a 60 story condo, from day one the crane is taller than 60 stories, even though they haven’t even begun the foundation. The same should be true in building your business. From the beginning we entrepreneurs…
Read MoreFacilisgroup Welcomes 5 New Distributor Members in Q2
Facilisgroup, St. Louis, added five new distributor members in the second quarter of 2022. The newest additions are Add Impact, Create It Promotions, Kurieo Media, SEP Communications, and Delta Marketing Group…
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