While showing up on the first page of Google is crucial for promo distributors, and Google Ads will achieve this much faster than SEO, you can end up wasting hundreds (or thousands) of dollars a month if your campaigns are poorly configured. Here are the most common Google Ads mistakes distributors make and how to fix them…
Read MoreHALO Adds Executive Leadership
HALO, Sterling, Illinois, announced the addition of three members to the company’s executive leadership team. Hemant Kumar has joined HALO as executive vice president, chief financial officer. Kumar has extensive global experience working across different industries, geographies and cultures. Most recently, he served as CFO of Sol-Millennium Medical, a…
Read MoreThe Coors Light Branded ‘Thirst Trap’ Literally Traps Mosquitos in a Beer Can
Summer is also peak mosquito season, and Coors Light’s latest creation is a literal thirst trap that helps mitigate those annoying little bloodsuckers. The Coors Light Thirst Trap is a funnel that attaches to a beer can (preferably Coors Light) and traps mosquitos inside. Get it? “Thirst trap?” Pretty clever!…
Read MoreHow JSTOR Merch Became an Obsession for Academics on the Internet
In 2011, JSTOR, the academic journal site, started selling branded products like T-shirts, hats, stickers and even a “future scholar” onesie after seeing a college student’s JSTOR tattoo, according to Input Magazine. In 2018, JSTOR took its merchandise platform down to find a new vendor. That hiatus was extended by the pandemic. During that break, JSTOR merch became almost mythical online. Now, the merch is back…
Read MoreHow to Avoid Shipping Nightmares With Your Supplier
These days, every news channel, publication, app, and outlet are talking about the shipping issues that have resulted from the COVID-19 pandemic. While the current challenges the world of shipping is experiencing are new to the last couple years, the topic of shipping in general is not, especially in the promotional products space.
Read MoreThe True Measure of Success (It Isn’t What You Think It Is)
The title of my blog is “Million Dollar Mindset.” You may think that I consider money to be the true measure of success. I don’t. Of course money is important. Without money, life can be very difficult. With money, life can be lived more fully. But money is not the true measure of success…
Read More5 Principles to Design Your Best Life and Business
“You can’t lead others until you know how to lead yourself,” explains Russell Benaroya, a serial entrepreneur and author of “One Life to Lead.” Tune in as our Million Dollar Monday guest shares the five principles to designing your best life and business….
Read MoreHow Mindfulness Will Elevate Your Sales Game
Mindfulness and sales don’t always feel like they go hand-in-hand, but we had the chance to sit down with Cindy Goldsberry, a former Boundless executive, author and strategic sales visionary, to learn how harnessing authentic mindfulness in your sales process can be impactful…
Read MoreCap America Announces Key Leadership Updates, Multiple Promotions
Cap America Inc., Fredericktown, Missouri, is continuing to grow. The company currently touts an impressive 430 employees, which is the highest ever for it. “Not only have we introduced new customers, but we have earned the continued business of our many distributor and team dealer partners,” said Mark Gammon, Cap America CEO…
Read MoreTouchstone Merchandise Group Announces Relocation and Expansion of Headquarters, Warehouse
Touchstone Merchandise Group has announced a growth-driven, strategic relocation of its office headquarters and warehouse in Q3 of 2022. The move follows Touchstone’s highest-ever revenue year in 2021 ($92 million in sales and 30% growth). In September, Touchstone will open its BrandEQ Design Studio in downtown Old Mason…
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