Top 5 Google Ads Mistakes Distributors Make and How to Fix Them

While showing up on the first page of Google is crucial for promo distributors, and Google Ads will achieve this much faster than SEO, you can end up wasting hundreds (or thousands) of dollars a month if your campaigns are poorly configured. Here are the most common Google Ads mistakes distributors make and how to fix them…

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HALO Adds Executive Leadership

HALO, Sterling, Illinois, announced the addition of three members to the company’s executive leadership team. Hemant Kumar has joined HALO as executive vice president, chief financial officer. Kumar has extensive global experience working across different industries, geographies and cultures. Most recently, he served as CFO of Sol-Millennium Medical, a…

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How JSTOR Merch Became an Obsession for Academics on the Internet

In 2011, JSTOR, the academic journal site, started selling branded products like T-shirts, hats, stickers and even a “future scholar” onesie after seeing a college student’s JSTOR tattoo, according to Input Magazine. In 2018, JSTOR took its merchandise platform down to find a new vendor. That hiatus was extended by the pandemic. During that break, JSTOR merch became almost mythical online. Now, the merch is back…

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Cap America Announces Key Leadership Updates, Multiple Promotions

Cap America Inc., Fredericktown, Missouri, is continuing to grow. The company currently touts an impressive 430 employees, which is the highest ever for it. “Not only have we introduced new customers, but we have earned the continued business of our many distributor and team dealer partners,” said Mark Gammon, Cap America CEO…

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