Earlier this year, Mike Cessario, founder and CEO of Liquid Death, said merch was a “very serious part” of the company’s business. Now, the canned water brand is showing us exactly what that means—in the most unserious way possible: pink branded underwear and an ’80s-style workout video featuring comedian Bert Kreischer…
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7-Eleven is mostly known for serving Slurpees, Taquitos and coffee. This summer, though, it’s serving looks. The venerable convenience store chain is teaming up with some fan-favorite snack and beverage brands for co-branded merchandise that customers can win using 7-Eleven’s loyalty program/app…
Read MoreBusinesses make significant investments in their holiday gift programs. Too often, though, gift purchases are left to the last minute and end up with someone scrambling for gifts. The result: ROI is much less than it could have been. However, with a little proper planning you can be assured of getting the best ROI from your program…
Read MoreIt’s time for the promo industry to level up. Since the beginning of 2020, utilizing multiple forms of media creation, social selling, digital marketing and strategic collaboration has never been more relevant. This industry has so much to offer and so many creative minds. Unfortunately, the sector remains commodity-centric and content-averse…
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Adult rec league sports are best known for two things: raggedy old mismatched uniforms and drinking with your buds. Jim Beam knows this, which is why the bourbon brand launched its “Rec Refresh” contest that will deck out three lucky teams in personalized, Jim Beam branded uniforms and more. Here’s how it works…
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Fully Promoted recently launched an enhanced training program, adding an additional layer of support and education for franchise owners and their teams. The new program is in addition to the existing training school and mentorship program and focuses on implementing a variety of innovative revenue streams that support new industry trends…
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We asked six industry experts with proven track records of social media success to share their best tips for six major social platforms. We assembled these into a cheat sheet for each channel. It’s all the info you need, all in one place, so you can take the panic out of posting and be your best self online. Welcome to the Ultimate Guide to Social Media…
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Club Colors has signed an 11-year lease of 52,000 square feet of space in the Bell Works Chicagoland building in Hoffman Estates. The branding and marketing agency’s deal also includes an option to expand on an additional 50,000 square feet of adjacent office and production space. The company will move its operations from Schaumburg…
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You might think that, after more than a century in business, Velveeta would be content with its status as America’s foremost purveyor of processed cheese product. You’d be wrong. The Kraft-Heinz brand is looking to evolve beyond the grocery aisle, and it’s using cheese-scented and cheese-infused promotional products to do it…
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Logomark has added Christian Brandt as Northeast regional sales manager. Brandt brings over 20 years of industry experience, including management positions for ASI and leading suppliers like Vantage Apparel, The Magnet Group and Leeds (Polyconcept North America). Since 2017, he has been an active board member of SAAGNY…
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