Prime Line’s Jeff Lederer Promoted to President

Bridgeport, Connecticut-based Prime Line announced the promotion of Jeff Lederer to company president, effective January 1, 2011.

In making the announcement, Prime Line CEO Rick Brenner noted, “Jeff has been preparing for this position for his whole life, having worked at Prime for the past 17 years in a variety of sales, marketing and executive roles at Prime.

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A Place to Hang Your Hat

As with ice cream, race cars or free money, it’s hard to find someone that doesn’t understand the appeal of promotional headwear. Day-to-day signs of its effectiveness are everywhere, from the local skate park to McDonalds to the baseball field.

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My Best Promotion

This month’s My Best Promotion shows how one distributor got his client’s message out to college students using drawstring backpacks and gift cards.

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