Braintree, Massachusetts-based Hub Pen Company has hired Andy Arruda, MAS, as national sales executive. In this position, he is responsible for hiring and managing a growing multi-line sales rep force, coordinating a growing telemarketing effort and working closely with many key accounts across the country.
Read MoreKanata Blanket Hires Chris Van Zeist
Kanata Blanket Company announced Chris Van Zeist joined the Kanata sales management team in October 2010. Van Zeist brings an extensive background and experience in the promotional products business
Read MoreGet Big Ideas and Bigger Rewards with Free SEARCH
Visit www.PromoMarketing.com and click the “Awards and Gifts” category to view the products featured in the video above.
Read MoreMilan! Paris! PPAI Expo?
“It used to be that if it happened in retail, it happened in our industry a year or two later,” said Lea Robinson, vice president of sales and marketing for Staton Corporate & Casual, Dallas. “But today, most manufacturers are decreasing the gap.”
Read MoreThe Perfect Thank-You
There is an art to saying thank you. Sometimes the words are enough, but other times a card, a handshake, a small gift or even a trip out to dinner is needed to properly express gratitude. How we determine how to say thanks best is based not only on social guidelines and the size of the debt owed, but also our understanding of what the person would like in return.
Read MoreTaster’s Choice
Whether it’s breeds of dog or kinds of alcohol, the more humanity loves something, the more varieties of said thing there tend to be. This is especially true of chocolate, which might be one of the most nuanced and diverse categories of food out there. Chocolate bars, coins, drinks, baked goods, coated fruits and even chocolate-covered potato chips are just a few of the subcategories of chocolate out there, and each one of these sub-categories can be divided into sub-sub-categories, and those into sub-sub-sub categories, and …
Read MoreTake it to the Bank
Even after the market collapse of ’08 and ’09, banks and other financial institutions remain some of the strongest markets for promotional products. Large or small, banks will make use of promotional products for internal branding, customer outreach, local nonprofit sponsorship and support, and in many other ways. Whether you’re looking to get your first bank client or to deepen your sales with a current one, below are seven tips to put you on your way.
Read MoreMy Best Promotion
Welcome to My Best Promotion, the newest section of Promo Marketing magazine. Each month, we’ll be running a different promotion that the submitting distributor thinks is one of his or her best, along with product images from suppliers that fit the campaign. Think of it as a way to compare notes and share ideas with your peers, an important practice for anyone looking to improve his or her business.
Read MoreBack to Basics
It has become a standard part of almost everyone’s life—wake up, shower, brush your teeth, drink that first cup of coffee, grab your security badge and lanyard, and run out the door.
Read MoreBodek and Rhodes Offers Instant Proof Catalog Ordering with Extended Deadline
Bodek and Rhodes, Philadelphia, a leading wholesaler of imprintable activewear, recently introduced their new, easier ordering system for imprinted catalogs.
Read More