Women in Print and Promo 2022: From Sales Reps to CEOs, Meet 14 Women Leaving Their Mark on the Industry

Our Women in Print and Promo 2022 highlights women of varying professional backgrounds—from sales representatives to CEOs. Their passion for empowering others, including the next generation of women, is just one of many things that unite them. We asked each of them to tell us about their experiences, what they’ve learned and where they find inspiration. Read on for their introspective takes…

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Goldstar Appoints RJ Hagel as Director of Global Marketing

Goldstar, San Diego, announced that Robert “RJ” Hagel has been appointed as director of global marketing. Passionate about evolving the Goldstar brand globally, Hagel has been a driving force in Goldstar marketing for more than eight years. Formerly Goldstar’s senior marketing manager for Europe and North America, Hagel is now responsible for all global marketing activities and teams…

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BDA Acquires Idea Planet

Benussen Deutsch & Associates (BDA) announced yesterday that it has completed the acquisition of consumer insight and merchandise innovations agency Idea Planet. The combination will allow both companies to grow their strategic merchandise and collectibles programs, while increasing support for clients through enhanced control of customer strategy, ideation, manufacturing and logistics…

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Sales vs. Marketing: How Do You Get Clients?

With all the extra work getting all the logos and items you need when you start a new client, you’re really busy for two or three weeks producing these orders, and you stop networking and cold calling. So when the orders are completed, your pipeline is empty and you have to start all over again. I call this the cycle of doom. How do you get out of the cycle of doom? Simple: marketing your business…

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Food Gifts Supplier Fresh Beginnings to Cease Operations on June 30

Fresh Beginnings, the food gifts supplier based in Valdosta, Virginia, announced in a statement that the company will close permanently on June 30, 2022. The company said it will still process orders received by June 14, 2022, and final shipments will occur no later than June 22. Any shipment scheduled after that will be canceled unless…

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Chocolate Chocolate Adds New Decorating Capabilities

Chocolate Chocolate announced the addition of the Xerox Iridesse production press to its capabilities. This cutting-edge technology will help distributors deliver even more packaging options for their Chocolate Chocolate projects. With a six-color print engine that can print gold and silver metallics, Chocolate Chocolate can deliver a…

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