Koozie Group, Clearwater, FL, announced a new partnership with GoGo by Shed Rain, a retail brand that includes joyful, affordable products backed by 75 years of expertise in the umbrella market. Koozie Group will be the exclusive supplier of GoGo umbrellas in the promotional products industry. IMAGEN Brands, Koozie Group’s sister company, will continue to…
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First impressions are everything, and some promotional products distributors might be overlooking how presentation folders and brochures play a part in that.
Read MoreBusinesses make significant investments in their holiday gift programs, from hundreds to hundreds of thousands of dollars. Too often though, gift purchases are left to the last minute and end up with someone running to the nearest big‐box store or searching the internet for gifts. The result: ROI is much less than it could have…
Read MoreThere will almost always be hiccups in promos. Heidi Weber, marketing executive and owner at GF Advertising knows this. What started as a problem, with cardboard for a branded kit out of stock with no delivery date in sight, ended with a promotional campaign that looked even better than she originally envisioned.
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Most psychology experts agree that there are only two primary emotions: love and fear. All positive emotions are derived from love. All negative emotions are derived from fear. For business owners and sales professionals, success starts with making the right choice. Choice 1. Love When we love what we do, everything brings us joy, excitement,…
Read MoreTrader Joe’s United, the union representing Trader Joe’s employees, has been selling merchandise like apparel, buttons, bags, and coffee mugs as a means of raising funds. However, the grocery store chain is now claiming that the union is infringing on its copyright by using certain imagery and markings on the products.
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Ask the Accountant… Question: I have set a closing date in my QuickBooks, but my employees keep making entries in the previous year anyway which messes up my books for last year. Is there a way to stop that? Answer: The best way to avoid that problem is to set a password when you set…
Read MoreThe FIFA Women’s World Cup kicks off next week in Australia and New Zealand. It seems like the men’s tournament just ended yesterday, but we’re pretty excited for more international excitement. And, in addition to the action on the pitch, we’re looking forward to seeing how promotional products and print installations play a role in…
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Proforma, Cleveland, celebrated another victory as its esteemed Marketing Team wins two of Graphic Design USA’s American Inhouse Design Awards. The Proforma Marketing Team received recognition for its 2023 Annual Product Catalog as well as its “The ProShop” direct mail campaign, both expertly tailored to meet the diverse needs of the expansive Proforma Distributor Owner…
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PRINTING United Alliance, the most comprehensive member-based printing and graphic arts association in North America, and Domtar, a leading provider of a wide variety of fiber-based products; announce that the two companies have partnered to launch a special sustainability program for PRINTING United Expo 2023. In this partnership, Domtar has committed to working with local…
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