Artificial Intelligence platforms like Midjourney have plenty of implications for apparel designers. You can theoretically plug in an art prompt and end up with a printable image in minutes, if not seconds. Urban Outfitters is showing how AI can be used for more of the behind-the-scenes and business side of things, using AI platform o9…
Read MoreBamBams Acquires Visual Promotions to Boost Print-On-Demand Capabilities
BamBams LLC, Manassas, VA, announced yesterday that it has acquired Visual Promotions, a promotional products supplier based in Sealy, Texas. The official announcement was made to both companies on July 7, 2023. “The opportunity made sense because of the meaningful synergies, adding significant production capacity and new products to our business,” said BamBams president and…
Read MoreHirsch Announces New CEO
Hirsch, Houston, announced a shift in its management structure. Paul Hirsch will serve as the CEO of the organization. Peter Hirsch, Hirsch’s founder and Paul’s father, will retain his role as president. “Paul’s elevation to CEO further places him in the leadership role for the continued growth of Hirsch Inc.,” Peter Hirsch said. “He has…
Read MoreMidnite Snax and City Bonfires Form Promo Partnership
Midnite Snax, Bethpage, NY, announced that it has entered into a partnership agreement with City Bonfires, the first portable bonfire, to exclusively promote and sell City Bonfires-branded corporate gifts. While relatively new to the promotional products industry, City Bonfires has experienced rapid growth through its retail and e-commerce channels. Now fueled by the power of…
Read MoreThe University of Arizona Is Using Apparel Recycling to Teach Students About Apparel Demand and Marketing
University of Arizona students are turning old Wildcats football jerseys into updated apparel, and influencing a new upcoming apparel line in partnership with the university that will turn recycled jerseys into new pieces and accessories. Arizona Replay, as the project is being called, is a collaboration between the university’s Marketing and Brand Management department and…
Read MorePro Towels’ Superior Decorating Division Partners with Textisle and Fairweather Johnson
Superior Decorating, a division of Pro Towels, announced a new partnership with retail apparel brands Textisle and Fairweather Johnson — formerly titled Superior ONE. With this partnership, Superior ONE will now offer single purchase order, printed apparel orders on two premium apparel options from Textisle, and one 100% recycled apparel piece from Fairweather Johnson, all…
Read More7-Eleven’s 7/11 Birthday Line Gets Some Things Right (Like Paper Products), but Apparel Misses the Mark
7-Eleven’s birthday collection includes apparel and other birthday-ready products like gift bags and balloons. While it gets some things right, some of the apparel seems too focused on one day of the year, and only appeals to a small audience, rather than a long-lasting and wide-ranging apparel promo.
Read MoreKoozie Group Clarifies David Klatt Transition News
Last week, Koozie Group announced that David Klatt would transition from CEO to an advisory role on the company’s board of directors. The report on Friday caused some confusion over what that meant for Koozie Group, so the company issued the following statement: David made a planned transition in March after his five-year term as…
Read MoreKFC’s Shady Rays Sunglasses Show Fast Food Promos Don’t Have to be Cheap-Looking
KFC, which has already done things like a fried chicken bouquet kit and finger sporks, is eschewing some of the goofiness of its recent promos for a partnership with Louisville-based sunglasses company Shady Rays.
Read MoreFanatics’ ‘Merch Madness’ Event: 30 Cities and $20M in Apparel Giveaways
During Fanatics’ ‘Merch Madness’ event, the company (along with some celebrity helpers) gave out more than $20 million worth of branded apparel and merchandise. Also, founder Michael Rubin hinted at how physical products will play a role in this company’s digital future.
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