Watching the Trends

SINCE THEIR INCEPTION, watches have always been important fashion accessories. Now, however, with the rise of new time-telling devices like cell phones, computers and even music players, watches are more defined by how they serve personal style. Below, a few timepiece experts from our industry give tips on how to best incorporate fashion into watch promotions by explaining a few current style trends.

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AIA Network Grows as New Owners Come on Board

It’s been a record-breaking summer at Neenah, Wisconsin-based Adventures in Advertising (AIA). In a time where most businesses are experiencing little growth, AIA has expanded it network with 11 owners joining the company since June.

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Weatheror Not

OPTIMISM IS A funny thing. Sometimes seeing the good side of a situation is all a matter of personal perception. Example: Instead of fretting over snow, rain or even chilly fall days lowering the exposure of your T-shirt promotions, why not look at inclement weather as an opportunity to sell imprinted outerwear?

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Castelli USA Hires Sales Force

Since ending its five-year partnership with the Sidney, New York-based MeadWestvaco Corporation (MWV) in May, Castelli USA Inc., Reno, Nev. announced it hired 14 multiline reps to represent the company across the country and in Puerto Rico.

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