Sonic’s Summer Menu Has a Fun Merchandise Tie-In

Sonic, allegedly America’s favorite drive-in restaurant, is prepping fans for summer with a full line of vacation-ready promos. The whole thing is ostensibly a tie-in with a new menu item — the Strawberry Shortcake Snowball Slush Float — but really, it seems more like any other merchandise drop that restaurants have been using as seasonal…

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Ennis Inc. Acquires Stylecraft Printing

Ennis Inc., Midlothian, Texas, announced its acquisition of the real estate and operating assets of Stylecraft Printing Company in Canton, Michigan. Stylecraft is a trade-only printer since 1967, specializing in business forms, integrated products, and commercial printing. “We are thrilled to bring Stylecraft and its experienced employees into the Ennis family of companies,” said Keith…

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Sportsman Cap & Bag Tees Up New Brand with 20 Styles

Gear up for something major. Sportsman Cap & Bag, Lenexa, KS, has paired up with Imperial Headwear, the go-to headwear brand for golf enthusiasts worldwide. Known for its quality, craftsmanship, and innovation, Imperial has been a major player in the headwear industry for over a century. This partnership with Imperial brings 20 new styles to…

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A Playbook for Video Marketing Wins

The dawn of the music video changed the way musicians marketed themselves. “Video Killed the Radio Star” references aside, it was a revolution in culture. In the years that followed, the internet provided even more opportunities for people to market themselves, their brands, and their products through video. Soon enough, we all had high-definition cameras…

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Goldstar Promotes Sales and Marketing Team Members

Following their recent announcement of a new global website and the merging of its North America and European Operations, Goldstar announces three key promotions to the North American sales and global marketing teams. Charles Duggan named vice president of sales, North America The promotion of Charles Duggan to vice president of sales, North America, will…

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iPROMOTEu Announces Key Leadership Promotions at Executive, Director Levels

iPROMOTEu has announced updates to their executive and management teams with the promotion of Joe Hoffmann to senior vice president of operations, Dave Kneram to senior vice president of software engineering, Emily Codner to director of affiliate services, and Mike Segal to director of accounts receivable. Hoffmann joined iPROMOTEu in January 2021 as vice president…

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How to Maximize Your Direct Mail’s Appeal

How creative have you been lately with your direct mail? My favorite way to grab attention is with embellishments. This is a great option for making direct mail stand out like no other marketing channel can. Why do I love them? Well, to start, they engage the sense of touch, which is very powerful. I…

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Drinkware that Drives Sales

There’s something to be said about a water bottle, mug, or tumbler that sees daily use. The term “emotional support water bottle” was coined some time in the last few years, and for good reason. Drinkware helps people get through their days, whether it’s keeping them hydrated or storing their favorite caffeinated beverage. Promotional products…

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