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  • October 23, 2026 Promo Insiders
    Promo Insiders: Breaking Down Promo’s Q3 Growth, Cost Pressures & What’s Next
    Counselor editors share takeaways from the Q3 sales report, including uneven sales...
    Featured News Homepage News 
  • October 23, 2026 C.J. Mittica
    Q&A: How To Prove the ROI of Promo Products
    Two executives at leading industry companies share their strategies for successfully measuring...
    Featured News Homepage News 
  • October 23, 2026 Lisa Cross
    The Next Inkjet Investment May Be Beyond the Press
    As providers move more work to inkjet, the performance of the press...
    Featured News Homepage News 
  • October 22, 2026 Theresa Hegel
    Cotton Heritage Brings Shanann Heaton on as Chief Operating Officer
    Heaton has more than 25 years of executive leadership experience.
    Featured News Homepage News 
  • October 22, 2026 Toni McQuilken
    Xerox CEO Weighs in on Industry’s Future & His Company’s Place in It
    Louie Pastor, CEO of Xerox, discusses where the company has come from,...
    Featured News Homepage News 
Protect Your Promo Business From Fraud

Protect Your Promo Business From Fraud

October 23, 2026
Promo Insiders: Breaking Down Promo’s Q3 Growth, Cost Pressures & What’s Next

Promo Insiders: Breaking Down Promo’s Q3...

October 23, 2026
Q&A: How To Prove the ROI of Promo Products

Q&A: How To Prove the ROI...

October 23, 2026
The Next Inkjet Investment May Be Beyond the Press

The Next Inkjet Investment May Be...

October 23, 2026

Boost Promotions Brings on Rusty Park as Vice President of Sales

Park will lead Boost Promotions’ sales organization and work closely with the existing team to develop sales strategies and identify new opportunities.

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Investor Files Class Action Lawsuit Against Gildan Over Alleged ‘Channel Stuffing’

The news comes just months after a report published by short seller Jehoshaphat Research made similar claims against the Counselor Top 40 supplier.

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The Labels Market Is (Still) Booming

October 21, 2026October 21, 2026 Will Prettyman

Prime labels get the attention. These are the labels with bright colors and marketing sizzle that catch the customer’s eye. The bigger opportunity, however, can be found in industrial and durable labels.

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Homepage News

Distributors Weather Challenges To Increase Sales 3.4% in Q3

Confidence ticked up and larger distributors thrived in the face of tariffs and cost pressures.

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How 1 Special-Edition Library Card Could Boost Readership

Commemorative library cards across the U.S. have been shown to drive new library sign-ups in huge numbers.

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MediaTree Appoints Amelia Madl to Head of Business Development

Madl has worked in promotional products since 2012, and most recently served as vice president of sales at PromoCorner.

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Viral ‘Squishy’ Trend Dominates Fastest-Growing ESP Searches in Q3

Familiar staples led the rankings, but ESP searches for NeeDoh and other squishy fidget toys surged in Q3.

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Promo Apparel, Redefined: How To Meet Demand for Premium Lifestyle Apparel

Say “buh-bye” to basic branded apparel. Discover how to present clients with trend-forward, retail-quality pieces that fit seamlessly into consumers’ closets and lifestyles, even if you’ve never sold promo apparel before.

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Stitching for Stretch: An Embroidery Guide for Athleisure

From stabilizing stretchy fabrics to adjusting stitch density, industry experts share how decorators can create clean, durable embroidery without compromising the comfort or performance of athleisure garments.

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UNLV In-Plant Expands Wide-Format, Promo Reach

Abbas Badani, senior director of the university’s Integrated Graphic Services at UNLV, covers his in-plant printing operation’s strong growth into wide-format, and describes its involvement in the promotional products space.

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