The impact of tariffs is accelerating a defined trend: suppliers expanding their overseas sourcing beyond just China.
Read More2025 Counselor State of the Industry: Reconsidering China
The August 2025 Print & Promo Marketing Digital Edition Is Live
The August 2025 edition of Print & Promo Marketing is now out. This issue is the second “Top Print Distributors” feature, which specifically hones in on 20 of the top-selling print distributors in the market. It also includes the Counselor Top 40 Distributors list.
Read MoreThe POD Workflow Reset: Slow Down, Get Organized & Boost Your Bottom Line
Print-on-demand (POD) is one of the most exciting, flexible, and opportunity-filled business models out there. But if you’re deep in it, you may have noticed it can also feel like you’re sprinting through a maze blindfolded.
Read MoreCongress Eyes New Federal Roles in Recycling
The Congressional hearing, held on July 16, 2025, spotlighted two major federal policy proposals aimed at modernizing the U.S. recycling system, which could have significant implications for custom-printed label and packaging manufacturers.
Read More3 Situations When You Should Sell Imported Products
To import or not to import – that is the question. While tariffs may have made product sourcing trickier, imported products can still make a smart sell for certain situations and client needs. You might want to consider sourcing products from overseas when … Your clients want highly customized, made-to-order products. When clients come seeking one-of-a-kind products designed with custom shapes, features and packaging, standard stock products manufactured domestically may not provide the customization options they need. However, there are many manufacturers overseas that specialize in custom products across every product category you can think of, making…
Read More3 Reasons To Focus on a Niche for Your Apparel Decorating Business
In this video, Jesse Poteet from Startup Screen Printing shares why choosing a niche is key to long-term success.
Read MoreApparel Decoration: A Profitable New Frontier for In-Plants
In this conversation, IPI Editor Bob Neubauer sits down with Apparelist’s Cassie Green and Content Editor Kalie VanDewater to explore entry points into garment decoration and critically assess whether DTG printing is a viable, cost-effective option for in-plants.
Read MoreChili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths
The co-branded line of belts and boots, which sold out quickly, is a fun spin on using touch to evoke a brand aesthetic.
Read More2025 State of the Industry: Buyer Preferences
Distributors are spending smarter on client campaigns, aiming for the sweet spot of premium-feel promo at every price point.
Read MoreTrump Announces Barrage of Updated ‘Reciprocal’ Tariffs Going Into Effect Aug. 7
The president’s executive order on Thursday unveiled levies that will affect nearly 70 U.S. trading partners, as well as a steeper rate on Canadian goods in place immediately.
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