The restaurant chain wanted to bring its logo into the 21st century. It ended up creating a social media firestorm and meme frenzy.
Read MoreMore Than a Logo: How Cracker Barrel Created Controversy Through a Minimalist Logo Update
How Print on Demand Is Reshaping Promo
The decoration industry is embracing the tech-fueled, just-in-time order and fulfillment system. But first, it’s important to clear up common misconceptions hindering its growth.
Read MoreBELLA + CANVAS Releases Inaugural Impact Report
Among other revelations, the apparel supplier shared the results of a life cycle assessment of 10 of its bestselling products, noting that their carbon footprint is 27% smaller than conventional alternatives.
Read MoreHow the Recent B Corp Backlash Reveals the Limitations of Sustainability Certification
A fast fashion brand is one of more than 10,000 B Corps, which has led critics to question the value of the certification. Proponents say third-party validation remains important but should be the starting point for conversations on impact.
Read More3 Key Factors to Note When Making the Shift from Offset To Inkjet
Making the leap from offset to inkjet is no small decision — it’s a shift that impacts ROI, quality, efficiency, and even the way teams think about production.
Read MoreExploring Directions in Surface Design & Decoration
Wide-format Impressions recently visited Thomas Jefferson University (Philadelphia, Pennsylvania) to talk with faculty members Hitoshi Ujiie (director) and Jess Jahnle (technical associate), who oversee the University’s Center for Excellence in Surface Imaging and implement its certificate program in the same.
Read MoreApparel Suppliers Broaden Supply Chains Amid Tariff Concerns
Executives say they’re diversifying their sourcing to help mitigate the impact of the Trump administration’s tariff strategy.
Read MoreBest in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School & More
From Chipotle dorm merch to Guinness “Pintmobiles,” here are a few of the clever print and promo campaigns ASI Media spotted making headlines this month.
Read MoreDealing With Conflict
Of all the patterns I’ve seen in my work with organizational leaders it is the enduring frustration they feel in trying to identify and deal effectively with internal conflict that rises to the top of the list.
Read MoreHow To Build Price Models for Different-Sized Projects
Join Nick Gawreluk, founder of Print Profit, as he dives into the complexities of building price models for different apparel decorating jobs, from custom orders to high-volume runs.
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