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  • July 6, 2026 Tara Lerman
    What I’ve Learned About Promo From Attending Half a Dozen Bachelorette Parties
    They're high-spend events, making them ripe opportunities for promo.
    Featured News Homepage News 
  • July 6, 2026 Tara Lerman
    BEL Promo Taps Tatiana Armenta To Lead Sales & Operations
    Armenta brings more than two decades of sales experience to the Medley,...
    Featured News Homepage News 
  • July 6, 2026 Tara Lerman
    Ball Pro Adds New Lifestyle Brands To Growing Product Lineup
    The Golden Valley, MN-based supplier announced the addition of select products from...
    Featured News Homepage News Promo Apparel 
  • July 6, 2026 Tara Lerman
    Geiger Expands International Footprint With 2 New German Acquisitions
    The Counselor Top 40 distributor has acquired GF Werbemittel and Pro-promotion.
    Featured News Homepage News 
  • July 6, 2026 Gabby Houck
    Inside swissQprint America’s Bold Investment in the Future of Print
    swissQprint America embarked on a whole new chapter with the opening of...
    Featured News Homepage News 
What I’ve Learned About Promo From Attending Half a Dozen Bachelorette Parties

What I’ve Learned About Promo From...

July 6, 2026
BEL Promo Taps Tatiana Armenta To Lead Sales & Operations

BEL Promo Taps Tatiana Armenta To...

July 6, 2026
Ball Pro Adds New Lifestyle Brands To Growing Product Lineup

Ball Pro Adds New Lifestyle Brands...

July 6, 2026
Geiger Expands International Footprint With 2 New German Acquisitions

Geiger Expands International Footprint With 2...

July 6, 2026

U.S. Will Not Renew the U.S.-Mexico-Canada Agreement

Now, the three North American countries will negotiate specific terms of the treaty ahead of its 2036 expiration date.

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PCNA Appoints Josh Militello as CEO

Neil Ringel is retiring after seven years with the company but will remain active as an adviser and member of the Board of Directors.

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ASB Names Justin Zavadil CEO & President

Founder and former CEO Larry Zavadil will step down from his current role, but remain on as chairman of the board.

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Printing’s Alive: Jay Busselle on Innovating Print Culture: Leadership, Mentorship & Marketing in a Changing Industry

In this episode of Printing’s Alive, Warren Werbitt and Jay Busselle discuss the evolving challenges in the print industry, focusing on engaging youth and the impact of figures like Gary Vee.

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Promo Insiders Deep Dive: The Hidden Complexity of the Tariff Refund Process

A trio of experts discuss how promo companies can successfully claim their tariff refunds in the inaugural episode of our new in-depth podcast.

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7 Ways To Get More Results From Your Direct Mail Campaigns

Direct mail remains one of the most effective marketing channels available today, but success isn’t about sending more mail. It’s about sending smarter mail.

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As Drinking Habits Shift, Alcohol Brands Double Down on Meaningful Promo

Alcohol consumption among Americans is on the decline, but brands are still turning to experiential, retail-forward products to stand out in a saturated market.

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How Cooks Who Feed Serves up Social Impact

In 2019, Seema Sanghavi created the Ontario-based company that makes sustainable kitchen linens to help women in India find paid work.

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Tees or Towels? NBA Playoff Promo Sparks Debate

For the past few months, NBA fans have been arguing online over whether teams should give out T-shirts or rally towels. Counselor took a look at which proved more popular over the course of the 2026 playoffs.

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SanMar Completes Acquisition of BELLA+CANVAS

The fashion blanks company will continue to operate as an independent brand and is planning to release more than 20 new styles next year.

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