Carrigar Appoints Hudicka as National Director of Sales and Marketing

Jivan Coelho, president of Princeton, New Jersey-based supplier Carrigar, announced the appointment of John M. Hudicka, CAS as national director of sales and marketing for its promotional products operations. Hudicka brings a wealth of industry knowledge and work experience from both the distributor, supplier and service provider industry sectors. His responsibilities will include the mentoring and management of the company’s multi-line sales representatives, including new business development and key accounts management, marketing initiatives and promotion of the company’s recycled and 100 percent certified organic product line. “I look forward to this opportunity of educating and managing our reps on our company’s ‘green’ product line,

Read More

Fifteen Distributors Affiliate with iPROMOTEu in March 2008

Wayland, Massachusetts-based iPROMOTEu announced 15 promotional products distributors have affiliated with the company in March 2008. Each of these new iPROMOTEu affiliates is an experienced industry sales professional working as either an existing independent distributor or a successful salesperson working for another distributor company. Presently, 376 distributors from 42 states (plus Puerto Rico and the District of Columbia) are affiliated with iPROMOTEu. The following individuals are among the industry distributors and salespeople that affiliated with iPROMOTEu in March: Todd Brown of Impact Image Apparel in Denver; Brian Cole of Georgia Promotions in Suwanee, Ga.; Maureen Gilbert of Print-N-Stitch in Kenner, La.; Sherri Gordon of

Read More

Gusto! Leed’s Launches $10 or Less Line

Pittsburgh-based Leed’s, a member of Polyconcept North America, the second largest supplier within the promotional products industry, responded to a slowing economy by unveiling Gusto!, a product line designed to help distributors provide products that fit end-users’ shrinking promotional budgets. According to Jeff Brown, vice president of product development and marketing, “We wanted to introduce products that are inexpensive, not ‘cheap.’ Each Gusto! item has bang for its buck with clever designs and Leed’s level of quality.” Created with unexpected features that offer unexpected performance, the gadgets span a variety of uses from self-mailers that come in a ready-to-mail envelope to computer-compatible desk accessories.

Read More

Senator Inks Gauger and Corrente to New Positions

Senator Promotional Group USA, based in Greensboro, N.C., announced the appointment of two senior additions to its marketing and sales service teams. After a two-year absence, Carol Gauger returns to Senator’s subsidiary Dart in the role of vice president, marketing and will report to Dale Baur, vice president, sales and marketing for both the Senator and Dart brands. Gauger is a 15-year veteran of the promotional products industry and last served as senior manager, member relations for Promotional Products Advertising International in Irving, Texas. Prior to that, Gauger served at Dart Business Accessories as marketing director. “Carol brings a wealth of industry experience and

Read More

Bono of U2 Joins Forces with S&S Activewear

S&S Activewear, based in Bolingbrook, Ill., a leading national distributor of imprintable sportswear, announced it is pleased to help introduce the edun LIVE line of blank, organic T-shirts to the U.S. imprintable apparel market. Edun LIVE is the sister brand to EDUN, the socially conscious clothing company launched in 2005 by Ali Hewson and her husband, Bono. The mission of edun LIVE is to create trade in Africa through high-volume sales of blank T-shirts to the worldwide wholesale market. The concept goes beyond simply offering an organic product, but rather to employing a unique production process called “grow-to-sew.” From the fields where the cotton

Read More

Journalbooks Earns Forest Stewardship Council Certification

Charlotte, North Carolina-based Journalbooks/Timeplanner Calendars recently received certification from the Forest Stewardship Council (FSC)—an internationally recognized third-party verification agency dedicated to sustainable development and improvement principle applied to forest management. Certification by the FSC allows Journalbooks to offer its line of paper products with the FSC trademark, indicating the product was produced under and the company abides by strict FSC oversight and standards. According to company president Tom O’Boyle, “Earning our FSC certificate demonstrates our commitment to sustainability of our planet’s resources and our commitment to our distributors and end-users that our products meet strict social, environmental and economic standards.” O’Boyle also

Read More

Geiger Reports $1.9 Million in Profit Sharing and Sales Bonuses

Geiger, headquartered in Lewiston, Maine with 21 offices nationally, announced it is sharing nearly $650,000 of profits with 450 employee associates, as well as giving $1.2 million in annual bonuses to sales partners. The news was shared with all associates in split sessions on Thursday, April 3 and Friday, April 4 at the annual assemblies internally referred to as the Fireside Chat. Associates from the off site offices were able to share in the good news through Internet conferencing. Each employee associate chooses how much of profit-sharing incentive to take in cash and how much to invested in the firm’s 401(k) plan.

Read More

Vantage Adds Members To Sales Team

Avenel, New Jersey-based Vantage Apparel has recently added new representatives to their sales team. Kelly Henrich has been hired as the sales representative for Tennesee, Mississippi and Alabama Henrich comes to Vantage with promotional products sales experience having previously worked for industry supplier Gold Bond Inc. Elliot Pomeranz has been hired as the sales representative for Central and Southern New Jersey, and Eastern Pa. He joins Vantage with extensive business-to-business sales experience. For more information on Vantage Apparel, visit www.vantageapparel.com Do you have a press release for PromoMarketing.com or Promo Marketing magazine? We are continually looking for the latest information on promotional

Read More

Broder Finds Winning Formula With Champion Brand

Trevose, Pennsylvania-based Broder announced Champion brand apparel has launched its first new advertising campaign in five years. Available exclusively through Broder and its subsidiaries the Alpha Shirt Company and NES Clothing, the new campaign title “How you play” is aimed at capturing new energy and a younger market. According to Broder, Champion sales have increased by double digits for three consecutive years and are doing well at the retail level with younger consumers. “As its exclusive distributor to the imprintable industry, we believe the brand’s continued strength at the retail level make it extremely attractive to our customers,” said Andrea Engel, vice president, merchandising

Read More