Grand Island, New York-based Starline USA has joined the fight against global climate change. The company announced it is offsetting its carbon emissions with Carbonfund.org, one of the country’s leading carbon-offset organizations. With the purchase of carbon offsets to counterbalance the carbon dioxide produced as a byproduct of North American deliveries, the company estimates its Carbon-Free Shipping program will offset more than 1,000 metric tons of carbon. Starline offers a selection of more than 75 green products and knows purchasing carbon offsets provides an immediate positive effect through investment not only in reforestation but also in clean energy development and energy efficiencies. Carbon-free offsets
Read MoreMagnetic Attractions Hires National Accounts Manager
Magnetic Attractions, of Durham, N.C., added Jim Lane as its national accounts manager specializing in selling promotional magnetic product solutions to consumer goods companies. He will work closely with outside agencies, design professionals and corporate creative teams. Helping companies gain attention and remain memorable, Magnetic Attractions delivers customized, creative magnetic promotions. Lane explained, “Magnets have a perceived, intrinsic value that make people want to hang onto them. This keeps a company’s message and offer in the front of consumers’ minds, longer. Magnets also engage two senses—sight and touch—helping to more deeply influence brand preference and purchasing behavior.” Lane’s 12 years of sales and
Read MoreTRG Employees Stuck On Charity
St. Louis-based TRG Group employees joined together for the first in a series of events to help raise money for the March of Dimes campaign. The official kick off began with a TRG sponsored event, “The Fly on the Wall” which culminated in the literal taping of two TRG employees to the lunchroom wall (all in the name of good fun and charity, of course). “The Fly on the Wall” fundraiser began with the generous participation of six employees (contestants), including Becky Pessin, vice president/controller; Ed Travis, executive vice president—leisure brands; Laurie Gilner, president—travel gear division; Jason Morris, vice president of brand operations;
Read MoreEnnis Develops National Sales Team
Ennis Inc., based in Midlothian, Texas, announced the establishment of the Ennis National Sales Team. The sales team brings together experienced sales managers whom are each directly responsible for all Ennis capabilities and plants within a geographic region. In addition to geographic responsibilities, the team will provide distributors an opportunity to leverage the national manufacturing footprint of Ennis. Ennis area sales managers will serve as a single source for distributors to work with all manufacturing facilities. Pat Cook, vice president of sales and marketing, said, “Implementing the National Sales Team will enable Ennis to more effectively meet the constantly changing needs of
Read MoreNoteworthy Perfects Process of Digital Printing on Plastic
Noteworthy, a family-owned manufacturer of promotional products based in Amsterdam, N.Y., announced it was the first supplier to digitally print on plastic. Noteworthy’s new digital-printing process enables advertisers to print full-color images on plastic bags, even in low quantities. Additionally, the company announced there are no plate charges, no color adders and no minimum-order quantity. “Digital printing is our most exciting product announcement ever,” said Carol Constantino, president. “The benefits of digital printing are tremendous and the print quality on our digital press goes beyond anything in existence.” Noteworthy’s high-definition printing will deliver images at three times the resolution of traditional process printing
Read MoreBroder Bros., Alpha Launch New Distributor Tools
In an effort to continue to fuel their growth, Broder Bros. and its subsidiary, Alpha Shirt Company of Trevose, Pa., recently announced an expansion of the marketing tools section of their websites, giving distributors an even greater array of sales tools and online support. With the new marketing tools, Broder Bros. has created an innovative support system that allows key distributors sell more efficiently to end-users. The updated marketing tools Web site not only provides new and exciting features, but also explains to the customer how to use these tools and why they are beneficial to them. Distributors now have access to:
Read MoreFall Forward
I plan ahead. For everything. So imagine my surprise at finding myself reporting on an industry that is routinely looking at, projecting on, and yes, planning for the future. Spring’s barely here and the apparel folks are hunkering down for fall? It felt like the mothership calling me home.
Besides, the current weather situation is making me supremely doubt the whole idea of spring, anyway. I’m still in my down coat, I don’t know what this “spring” is of which you speak. So I’m going to skip the disappointment at this deadbeat season and mosey on over to fall, where the fashion forecast looks
Every Vote Counts!
Here in Philadelphia, things are really starting to heat up (and it’s only March). Even though the Republican nomination is sewn up, the Democratic primary is coming to town in full force. Bus stops preach the message of hope and campaign ads talk passionately about change. It’s a different feel for a state normally an afterthought in the doldrums of late primary season. It seems that every cubicle, street corner and marketplace is buzzing with the same question, “Who will win—Barack or Hillary?
The youth vote is cited for Obama. The blue-collar vote is assured for Clinton (or so the news outlets keep saying
SanMar Launches 2008/2009 School & Team Catalog
Seattle-based SanMar Corporation, a leading supplier of imprintable apparel and accessories, is releasing its 2008/2009 School & Team catalog, aimed at one of the largest markets in the promotional products industry. “The school, team and booster/fan markets are the top-buying segments in the imprinted apparel industry,” said Lee Strom, senior marketing manger. “As a result, our School & Team catalog has become an essential industry tool by targeting these prime markets with an emphasis on what’s important—style and color.” The catalog features more than 250 apparel and accessory options in more than 80 colors. Customers will find 25 new styles, like the Sport-Tek
Read MoreJack Levine: Pioneer and Risk Taker
Jack Levine, founder and CEO of CorpLogoWare, Miami, a Promo Marketing Top 50 Distributor, died yesterday of an apparent heart attack. In the wake of recent news reports that cast a critical light on his legacy and business acumen, one thing that cannot be disputed is Mr. Levine’s pioneering spirit of entrepreneurship. Reported to have started a new business “roughly every five or ten years” according to the asicentral.com Web site, the now-defunct CorpLogoWare was Levine’s sixth and most-recent venture. With an eclectic taste in business, Levine had borne the title of founder and CEO to five other companies offering a range of products
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