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  • October 23, 2026 Promo Insiders
    Promo Insiders: Breaking Down Promo’s Q3 Growth, Cost Pressures & What’s Next
    Counselor editors share takeaways from the Q3 sales report, including uneven sales...
    Featured News Homepage News 
  • October 23, 2026 C.J. Mittica
    Q&A: How To Prove the ROI of Promo Products
    Two executives at leading industry companies share their strategies for successfully measuring...
    Featured News Homepage News 
  • October 23, 2026 Lisa Cross
    The Next Inkjet Investment May Be Beyond the Press
    As providers move more work to inkjet, the performance of the press...
    Featured News Homepage News 
  • October 22, 2026 Theresa Hegel
    Cotton Heritage Brings Shanann Heaton on as Chief Operating Officer
    Heaton has more than 25 years of executive leadership experience.
    Featured News Homepage News 
  • October 22, 2026 Toni McQuilken
    Xerox CEO Weighs in on Industry’s Future & His Company’s Place in It
    Louie Pastor, CEO of Xerox, discusses where the company has come from,...
    Featured News Homepage News 
Protect Your Promo Business From Fraud

Protect Your Promo Business From Fraud

October 23, 2026
Promo Insiders: Breaking Down Promo’s Q3 Growth, Cost Pressures & What’s Next

Promo Insiders: Breaking Down Promo’s Q3...

October 23, 2026
Q&A: How To Prove the ROI of Promo Products

Q&A: How To Prove the ROI...

October 23, 2026
The Next Inkjet Investment May Be Beyond the Press

The Next Inkjet Investment May Be...

October 23, 2026

2025 USPS Postal Promotions to Maximize Savings

The USPS has announced no postage increase for January 2025, making it the perfect time to maximize postal savings through their 2025 promotions.

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Promo Firms Announce Closures as Hurricane Milton Closes In

Counselor Top 40 suppliers were among those planning to shut down for a time the week of Oct. 6 as the massive hurricane was on track for a Florida landfall.

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Heat Transfers 101: Which Methods Are Right for You?

Heat printing has never been more popular for custom apparel decoration. This primer explains the basics of each transfer type, along with advanced tips for achieving optimal results.

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How Winter Weather, Layering and ‘Indoor Outerwear’ Can Power Your Next Promo

We’ve compiled tips from leading apparel suppliers to educate you on how to best capitalize on the potential in outerwear sales this autumn and winter.

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Attraction Now Upcycling Its Textile Scraps

The Canadian apparel supplier has partnered with a manufacturer that shreds its cutting room waste, transforming it into padding or acoustic underlayment.

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Spector & Co. Appoints New CEO & President

Rob Spector, previously president and with the firm for more than 30 years, has become chairman of the Canada-based Counselor Top 40 supplier.

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Calls Renewed To Dismiss Lawsuit Against Stanley Drinkware’s Parent Firm

Attorneys for Pacific Market International have filed new motions in federal court in Washington state to have the case, centered on lead concerns in the tumblers, thrown out.

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Problems: Solved or Dissolved

October 7, 2024October 7, 2024 Greg Muzzillo

My lesson in life is to give my problems a lot less worry. Rather, I need to give my problems a lot more patience knowing that in time they will all dissolve.

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Homepage News, Managementmillion dollar mindset, Motivation, problem solving

Promotions Planner: New Year, New Promo

Start presenting ideas to clients for campaigns centered on January observances.

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The Bright Side: SwagCycle Reaches Milestone, Keeping 2M Items Out of Landfills

Started in 2019 by Counselor Power 50 member Ben Grossman, the initiative has partnered with a variety of suppliers and distributors to help curb waste in the promo industry.

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