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  • October 23, 2026 Promo Insiders
    Promo Insiders: Breaking Down Promo’s Q3 Growth, Cost Pressures & What’s Next
    Counselor editors share takeaways from the Q3 sales report, including uneven sales...
    Featured News Homepage News 
  • October 23, 2026 C.J. Mittica
    Q&A: How To Prove the ROI of Promo Products
    Two executives at leading industry companies share their strategies for successfully measuring...
    Featured News Homepage News 
  • October 23, 2026 Lisa Cross
    The Next Inkjet Investment May Be Beyond the Press
    As providers move more work to inkjet, the performance of the press...
    Featured News Homepage News 
  • October 22, 2026 Theresa Hegel
    Cotton Heritage Brings Shanann Heaton on as Chief Operating Officer
    Heaton has more than 25 years of executive leadership experience.
    Featured News Homepage News 
  • October 22, 2026 Toni McQuilken
    Xerox CEO Weighs in on Industry’s Future & His Company’s Place in It
    Louie Pastor, CEO of Xerox, discusses where the company has come from,...
    Featured News Homepage News 
Protect Your Promo Business From Fraud

Protect Your Promo Business From Fraud

October 23, 2026
Promo Insiders: Breaking Down Promo’s Q3 Growth, Cost Pressures & What’s Next

Promo Insiders: Breaking Down Promo’s Q3...

October 23, 2026
Q&A: How To Prove the ROI of Promo Products

Q&A: How To Prove the ROI...

October 23, 2026
The Next Inkjet Investment May Be Beyond the Press

The Next Inkjet Investment May Be...

October 23, 2026

The Sales Power of Pressure Seal

Here’s a look at how distributors of print and promo can generate more business with the help of pressure seal documents – and get creative with it.

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What Motivates Performance?

Just what is it that managers can do to inspire employees to higher levels of engagement and performance?

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Port Workers End Strike; Promo Breathes Sighs of Relief

Promo leaders were relieved at the news that a tentative agreement on wages was enough to get dockworkers back to their duties. Still, a full master contract needs to be worked out.

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Custom Shoes Continue To Evolve in Promo

With Crocs recently becoming a listed ASI supplier, the appeal of branded footwear is on the rise.

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End-Buyer Research: Ages 55+

ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics. 

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S&S Activewear Completes the Acquisition of alphabroder

For now, the firms will go to market under their respective brand offerings backed by their existing distribution channels. Changes to decoration offerings are planned.

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Group Bayport Acquires Majority Stake in Promo/Print Firm Optamark

The acquiring company, a global provider of personalized products in a range of categories, also purchased NorthCape – a firm that specializes in custom outdoor covers, furniture and cushions.

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Two Strong Views Into Growth Strategies

This article highlights the investment and growth efforts of two commercial printing companies, one mid-sized and one massive, and provides a view into the reasoning behind their efforts.

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Flannel Shirts Stand the Test of Time

A workwear staple that became part of the grunge uniform in the ’90s, the layering piece is back in the spotlight again.

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Print-on-Demand Provider Spoke Custom Opens New Headquarters

The new 107,000-square-foot facility doubles production capacity for the company, which is a subsidiary of Counselor Top 40 supplier PCNA.

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