In the old days – and by old days, I mean 10 years ago – there was a stage and an audience when marketing a product or service. It was simple: Brands took the stage, shared their message with the audience, and that audience would decide what, if any, action to take. Fast-forward to today,…
Read MorePlanning for Holiday and Seasonal Promotions Year-Round
Labor Day weekend marks the unofficial end of summer and the unofficial start of the holiday season. That means it’s time to really think about holiday-themed gifts. We don’t like being those people who put up a Christmas tree seconds after the last trick-or-treaters leave, but from a business perspective, it’s best to begin sooner…
Read MoreUniversity of Florida Celebrates Tom Petty Day with Apparel Collection Benefitting Charity
The University of Florida is celebrating another Gainesville icon—Tom Petty—through a collaborative merchandise capsule benefitting two nonprofits. The Tom Petty x Florida collection just debuted on the Tom Petty store, as well as at the University of Florida bookstore and online. There will also be a pop-up store on site when the Gators face off…
Read MoreCooling Roof Paint and Fruit Juice Ink: Creative Ways to Tell Brand Stories
A good signage campaign tells a brand’s story. Some companies are taking that message to heart down to the literal ink it prints with. Coors Light and Dole just debuted environmentally-conscious signage campaigns with equally green inks.
Read MoreThe Power of Utility: The Most Effective and Valuable Promo Products are the Most Useful
With so many promo product options to choose from, you want to maximize your financial investment by selecting a product that would be valued, used daily and effectively supports your critical brand building. The first step is to consider what matters most to the end-users. What compels them to hold on to your promo product…
Read MorePeloton Loses Lawsuit Against Lululemon to Prove It Didn’t Steal Designs
Peloton lost its lawsuit seeking a court declaration that it did not infringe on Lululemon’s intellectual property. After counter-suing Lululemon, a court dismissed Peloton’s claim that it did not infringe on Lululemon’s intellectual property.
Read MoreMillion Dollar Mindset: Drop the Rope
We all engage in mental tug of war. On the left side of the rope is our past, our resentments, our bad habits, our failures and our fears. On the right side of the rope is our future, our hopes, our dreams and our confidence in achieving an amazing life. The forces on the left…
Read MoreMaking it Happen: Turning a Hobby into a Thriving Business
Cindy Rumpf Novack founded CandlesAndSupplies.com. What started as a fun hobby with her daughters has now grown into a warehouse with more than 50,000 square feet of supplies and $8 million in sales. Novack sells much more than just candles and soaps, she delivers an experience for the customer and is empowering people to pursue…
Read MorePromoStandards 2022 Tech Summit Postponed Due to Hurricane Ian, Will Take Place in Early 2023
PromoStandards announced its decision to postpone its inaugural Technology Summit in Tampa, FL, due to Hurricane Ian. The Tampa Marriott Water Street hotel has been evacuated and cannot guarantee it will accept guests in time for the event. For the sake of PromoStandards members, vendors and the Tampa Bay community, the event previously scheduled for…
Read MoreRose Gold: The ‘Trend’ That Is Here to Stay
Rose Gold in Promo Millennial pink, pink gold or rose quartz—rose gold has many names and has saturated the promotional marketing industry for nearly a decade. It, along with metallic hues, are in high demand. Whether you are pursuing a trendy pen, a travel mug or a notebook as your promo item, the goal is…
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