Using print, promo and more, distributors can become superheroes of branding for customers of any size.
Read More3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout
The Most Intriguing Findings From the Counselor 2025 State of the Industry Report
ASI Media’s editors discuss tariffs, Q2 sales and the top markets and products featured in our industry-defining survey.
Read MoreHow To Sell Print for Decades
I started in sales in the prehistoric era: a time before AI, internet, cell phones, fax machines, caller ID, and voicemail (pause for effect). Forty-three years have passed. There have been countless evolutions and revolutions. The industry has been declared dead multiple times, and yet here we are.
Read MoreConfessions of a Coupon Clipper
Even in today’s digital-first world, paper coupons remain powerful drivers of loyalty, savings and in-store connections. Here’s why.
Read MoreWhy Paper Checks Still Matter – And Why You Should Be Selling Them
While the overall number of checks has declined over time, their importance in business and government payments remains significant.
Read MoreEditor’s Picks: Functional Packaging
The right packaging can elevate a mailer or kit and add another level of personalization to a promo campaign.
Read MoreMoving Forward Through the Fog
The companies that continue to thrive aren’t the ones who wait for the fog to lift. They’re the ones who keep moving forward, step-by-step, even when the path ahead isn’t crystal clear.
Read MoreVision Graphics Accelerates Growth Through Acquisition & Innovation
Vision Graphics, based in Salt Lake City, Utah, saw phenomenal growth over the past year. So what led to that growth?
Read MoreHPG Moves HandStands & Origaudio to Texas Production Center, Closes Salt Lake City Facility
The move is the Counselor Top 40 supplier’s latest effort to consolidate production at the company’s new 135,000-square-foot facility in Sunnyvale, TX, which opened earlier in 2025.
Read MoreThe Bright Side: Hanesbrands Collaborates With Delivering Good To Create Basic Comfort Pack for Disaster Relief
The pack will include essential items like socks, a tote bag, T-shirts, sweatpants, a blanket and other apparel items to expedite assistance to people affected by crisis.
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