AI as an Efficiency & Empowerment Tool

Three industry AI experts recently joined ASI Media Executive Editor Theresa Hegel for a webinar to discuss leveraging AI to improve business practices and allow employees to focus on higher-level tasks.

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How to Maximize the Potential of Your Direct Mail List

In today’s data-driven world, the more you know about your customers and prospects, the more effectively you can tailor your message to resonate with them. Yet many companies struggle to gather enough information to do this well. So, what can you do to learn more about your audience? While surveys with incentives are one option, wouldn’t it be great if you could enrich your data without requiring customer input? There is a way: data list enhancement. Data List Enhancement List profiling can help you define your ideal customers more clearly…

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