Color management and process control are critical but often overlooked factors in wide-format printing.
Read MoreJordan Gorski on Value of Color, Prepress in Wide-Format
Expanding Promo Capabilities With Direct Mail
Direct mail is a natural extension of distributors’ existing capabilities, allowing them to support a broader range of client marketing needs.
Read MorePrint-on-Demand Platform Printful/Printify Rebrands as FYUL
The e-commerce fulfillment firms merged last year. FYUL combines the technology and supply-chain capabilities of each brand, according to execs.
Read MoreHer Imprint: Liz Richardson on Sustainable Printing, Culture-First Leadership & Building Indigo Ink
Liz Richardson, co-founder and co-owner of Indigo Ink, shares how she and her husband launched their Maryland-based digital print shop in 2003, pivoted through economic downturns, weathered tough equipment decisions, and ultimately built a company rooted in sustainability and people-first culture.
Read MoreAmazon Considering Cutting Ties with USPS
Amazon’s contract with the USPS, which has had a partnership with the agency for 30 years, is set to expire next year.
Read MorePromo Insiders: How To Build an Authentic Brand With Atlanta Hawks CMO Melissa Proctor
The keynote speaker at ASI Orlando in January offers her top tips for brand relevance and connecting to target audiences in a crowded marketplace.
Read MoreYou Can Do (Almost) Anything With Pantone’s 2026 Color of the Year: Cloud Dancer
The slightly off-white hue is meant to be a “blank canvas” and a “calming influence,” according to the color institute; it’s sparked mixed reactions online.
Read MoreWhy Print Sales Need a Reset & Where Leaders Should Start
To take a page out of Jordan Belfort’s story, don’t sell the pen. Sell what the pen does. Stop selling printing and start selling what print does for your customer.
Read MoreThreads of Change: A Discussion on Gendered Ageism in the Workplace
To round out 2025, co-hosts Kristine Shreve and Cassie Green felt like it was time to share their stories, their journeys, about some of the personal challenges they’ve encountered that have impacted their professional lives.
Read MoreStop Junk Mail? Define ‘Junk’
There’s nothing like a leaflet saying “STOP JUNK MAIL” to get your morning off to a sour start.
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