Done right, blog posts help you to get found, generate leads and convert potential clients to the next stage of your sales funnel. But, for many distributors, blog posts seem to get little results. Here are five things you can do to improve the results of your blogging efforts…
Read MoreRaining Rose Announces Promotions, Changes to Leadership Team
Raining Rose Promos, Cedar Rapids, Iowa, announced that Kate Nash has been promoted to director of promotional sales and director of marketing. In addition, Nate Robson was promoted to vice president of sales and marketing over all divisions of Raining Rose Inc. The changes come in preparation for Raining Rose Promos’ continued growth and strategic expansion…
Read MorePatagonia’s New Tee-Cycle T-shirts Are Made From Old, Recycled T-shirts
Patagonia recently set up an apparel repair center in Amsterdam to try to minimize apparel waste. But, for those garments beyond just repair, Patagonia is turning old shirts into new ones. The brand’s new Tee-Cycle T-shirts are made with 100% recycled materials, including fibers made using post-consumer recycled cotton from old T-shirts…
Read MorePromoStandards Adds a New Advisory Board Member Amy Rabideau
PromoStandards announced the addition of a new member to its advisory board—Amy Rabideau, vice president of product at Facilisgroup. Rabideau brings to PromoStandards 24 years of experience in the promotional products industry. Prior to working at Facilisgroup, Rabideau was the senior project director at eXtendTech…
Read MoreMTV ‘Merch Masters’ Is a Design Competition for Music Merchandise
Anyone who discounts branded merchandise as cheap junk doesn’t know all of the work that goes into a well-executed product. Apparently, MTV knows how tough it is, and created a “Project Runway”-style show where designers compete to create the flashiest, most memorable and most stylish branded merchandise for musical artists…
Read MoreHow to Provide Promotional Writing Instruments End-Users Will Love
Yes, sometimes the classics are what people want. But new features that go along with technological advancements keep popping up on items like ballpoint pens. Think stylus tips for smartphone devices, or smoother-gliding ink. Heck, think mechanical pencils! Can you imagine someone from the 1920s seeing that?…
Read MoreMetallica and Netflix Release Co-Branded ‘Stranger Things’ Apparel
Netflix and Metallica teamed up for co-branded “Hellfire Club” apparel, referencing a plot point in the latest season of “Stranger Things.” The raglan-style Metallica shirt, which is just a little different than the original Hellfire Club shirt, is available on both Netflix’s store and Metallica’s, along with a T-shirt and a hoodie…
Read MoreGoldstar Hires Jaymie Cook, MBA, CAS, as Northwest Regional Manager
Goldstar, San Diego, announced an expansion of its North America sales team by welcoming Jaymie Cook as the Northwest regional sales manager. Cook will assist in sustaining the success of Goldstar by helping distributors experience simplicity. A three-year industry expert and experienced sales manager, Cook will focus on building and expanding partnerships across her territory…
Read MoreMiller Lite’s ‘Grill Share’ Promo Allows for Urban Cookouts
Earlier this summer, Miller Lite released beer-infused charcoal for your boozy barbecues. Now, the brand is helping out those who want to get their grill on but don’t have one of their own. Miller Lite’s “Grill Share” program will offer up rentable, branded grills in New York City and Chicago, while giving fans an opportunity to win one to keep…
Read MoreStran & Company Launches Expanded Sales and Marketing Initiative
Stran & Company Inc., Quincy, Massachusetts, announced the launch of an expanded sales and marketing strategy. Stran is establishing a dedicated lead generation team comprising experienced industry veterans, as well as increasing its digital marketing to capitalize on the demand for the company’s products and services…
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