A creative agency called The Variable is partnering with the Mental Health Association of Forsyth County in Winston-Salem, N.C., to connect with young people through branded apparel that toes the line between irreverent and compassionate. It’s called FreeTherapy, and it uses T-shirts and tote bags with catchy messages and slogans to appeal to Gen Z’s…
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Dr. Pepper and musician Yung Gravy just teamed up for a co-branded merch drop that coincides with a new soda flavor. The release is only three products, but with a good social media rollout, it hits a lot of touchpoints and accomplishes a lot.
Read MoreWhile its competitor Burger King is committing to reusable plastic packaging for menu items, McDonald’s isn’t sure that it’s worth shifting away from paper products. However, some activist shareholders are putting pressure on McDonald’s to make the switch.
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June is Pride Month, a time for celebrating the LGBTQIA+ community that many brands have started integrating into their own marketing schedules. Historically, this meant adding a rainbow motif to traditional designs, but there’s the concern that companies aren’t doing enough to really show support to members of the LGBTQIA+ community. In short, simply adding…
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Starbucks Korea has been a branding powerhouse, with promotional products almost outshining the actual coffee. However, the company is delaying a summer bag promo following detection of formaldehyde in bags released last year.
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Once upon a time there was a person that had been through a lot in their life. That person had been through some wonderful and exciting experiences. That person had been through many disappointing experiences that discouraged them. That person had been through some painful experiences that hurt them deeply. Over time the disappointments and…
Read MoreReddit announced that it would cut its promotional product spending in half in favor of more sustainable options, after users on its r/ZeroWaste page discussed the environmental impact of promo. Many clients might not be aware of ways promos can still be sustainable without being cut out.
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NC Custom, Hicksville, NY, has been chosen by Premier Group Network as the recipient for this year’s Paul Smith Supplier Performance Award for revenue above $50 million. This exclusive annual honor is awarded to a Premier Group Supplier that exemplifies excellence in the areas of quality of products, marketing support, internal customer service support, outside…
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How do decorators ensure they are stocked up on everything from basic T-shirts to hats and more? And how do they make sure they’re staying on top of current trends? They work with suppliers, like Delta Apparel, to make sure everything from Ts in every size and color to hats and bags are always ordered, on-hand, and ready to go.
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Ask the Accountant… Question: Which QuickBooks Online product is right for me? Answer: If you have read my blogs, you know that I am not a big fan of QBO (QuickBooks Online) for an ad specialty distributor. However, there are some circumstances where QBO is the better choice, such as when you are using an…
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