S&S Activewear Acquires alphabroder

Counselor Top 40 supplier S&S Activewear (asi/84358) has acquired fellow Top 40 firm alphabroder (asi/34063), bringing together two of the largest suppliers in the promo industry. Financial terms of the deal weren’t disclosed. The transaction is expected to be complete later this year, and the companies will continue to go to market under their respective…

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End-Buyer Research: Companies With 11-50 Employees

ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size. Read the previous entries in our End-Buyer research series. This week, our research focuses…

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Five Questions to Identify and Maintain Key Accounts

In recent planning meetings with several clients, a common theme (challenge) has emerged. While sales are reasonably strong, a deeper review of major accounts (using the Key Account Accelerator process) revealed some interesting facts. Chief among them is that each company is only a few client defections away from a major write down in business…

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