When it comes to goal setting, most folks who have goals (sadly many folks go through life without specific, articulated goals) choose reasonable, achievable goals. I know some will cling to the S.M.A.R.T. goal process, meaning goals should be specific, measurable, achievable, relevant and time-bound. I agree with all of these except “achievable.” When we…
Read MoreiPROMOTEu Hires Jeff Marks as Director of Business Development
iPROMOTEu, Wayland, Mass., has hired Jeff Marks as director of business development. Marks will bring more than 30 years of industry experience to his new role, where he will be responsible for helping distributors and salespeople achieve their business goals through the extensive support and independence provided by iPROMOTEu.…
Read MoreThe Print+Promo Marketing 2022 Top Distributors List
A comprehensive guide to the industry’s leading distributor companies.
Read MoreWhat Is Equity on Your Balance Sheet?
Ask the Accountant… Question: What is equity that shows on my Balance Sheet? Answer: In the basic accounting formula, equity equals assets minus liabilities. Assets are what you own, such as your bank account and accounts receivables. Liabilities are what you owe, such as accounts payables and credit card debt. Equity is the difference, or…
Read MoreThe Brooklyn Museum’s Off-White Capsule Is a Different Kind of Promotional Merch Campaign
Museum exhibits typically come with a special batch of merchandise in the gift shop. Those product lines tend to touch on the exhibit itself, reflecting the themes on display or the life of the featured artist. In the case of the Brooklyn Museum’s exhibit on the late fashion designer Virgil Abloh, the merchandise comes from…
Read More5 Proactive Ideas When Working with Clients During Delays
It’s no surprise that promotional distributors are facing many challenges due to delays. From staffing shortages to shipping setbacks and supply chain disruptions, the need to adapt to change has become a daily norm. If managing a business wasn’t hard enough, distributors must now think creatively and provide additional solutions to their customers’ ongoing needs. …
Read MorePatagonia Owner Is Giving the Company Away, With All Profits Fighting Climate Change
Patagonia founder Yvon Chouinard announced that he is putting the company in the control of a trust, with all future profits benefitting the fight against climate change.
Read MoreRailroad Workers Strike Tentative Deal, Avoiding Nationwide Strike
The Biden Administration announced this morning that rail workers’ unions and railroads have struck a tentative deal after 20 hours of negotiations, thus avoiding a potential national rail strike that would have further hamstrung the supply chain.
Read MoreWhat a National Rail Strike Would Mean for the Supply Chain, and How the Government Is Reacting to the Possibility
Two major rail workers’ unions are at the negotiating table for better contracts, with the possibility of a rail strike looming on Friday, Sept. 16. If the parties can’t agree by then, it’s possible that the government steps in. But, what can they do, and what does it mean for the workers?
Read MoreThe iPhone 14 Is Just Different Enough to Necessitate New Cases
The new iPhone 14 and iPhone 14 Pro models look similar to the iPhone 13, but some minuscule changes to its size and button layout make it necessary to buy cases specifically designed for the newest phones.
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