Kool-Aid and Puma Collaborate on Branded Sneakers, Apparel

Kool-Aid is trying to become the official beverage of back-to-school fashion by introducing a branded line of sneakers and apparel in a partnership with Puma. Some of the designs incorporate the Kool-Aid Man wearing Puma sneakers, and the line also includes tie-dye shirts that reference various Kool-Aid flavors…

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