P.F. Chang’s is marketing itself as more than just a restaurant by introducing a full line of branded goods ranging from apparel to kitchen items. The apparel selection is especially noteworthy, in that none of the 11 items features obvious P.F. Chang’s branding. Most feature design elements related to the brand…
Read MoreFor all its faults, I still see Facebook as the No. 1 platform to promote just about anything online. But some of us have become overly reliant on this one platform to meet our needs. How do you market without Facebook? Here are a couple of ideas. And you might not want to wait until Facebook disappears to start using them…
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Bensussen Deutsch & Associates LLC (BDA), Woodinville, Washington, announced a new distribution and fulfillment center in Amsterdam, Netherlands, to reduce shipping times, expedite importing and lower costs for the branded merchandise needs of its leading global enterprise clients…
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Are you familiar with Tromsø IL? Probably not, unless you’re really on the up and up when it comes to Norwegian soccer. It’s actually the northern-most soccer club in the world. But now its claim to fame can be that it’s the first club to create a jersey that functions as one big QR code…
Read MoreSailor Jerry’s, a brand that appreciates the physical art form of the tattoo, just released a new sweater with strategically placed cutouts so you can still show off your ink while you rock your holiday best. From now until Dec. 10, people can post images of their tattoos on social media for a chance to win one of 20 custom-made sweaters…
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Miller Lite knows we’re tired of all our boring family-heirloom Christmas ornaments, which is why the brand just unveiled “Beernaments”—branded ornaments you can drink a beer out of. Available for a limited time on Miller Lite’s website, the Beernaments come in boxes of six and feature some festive holiday branding…
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It’s the holiday season, but we aren’t focusing only on holiday-themed promotional items. That would be a shame to overlook so many good products. So, while our halls may be decked, our minds are still on great products like Chipotle burrito gym bags, Mariah Carey McDonald’s merch and more…
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Cap America Inc., Fredericktown, Missouri, announced that Grace Schettler has been promoted to vice president of sales. Schettler has been an award-winning member of the Cap America sales force for four years. Schettler, an industry veteran, joined the Cap America team in 2017 as national sales manager…
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Apparel trends come and go, with some standing the test of time, some falling from the public eye only to return later, and others dying as quickly as they came to be. But as we prepare for 2022, there are a few promotional apparel trends worth noting…
Read MoreDistributors spend far too much time simply putting logos on merchandise and calling themselves marketers. This is an enormous problem—one that the supply chain stresses are only serving to exacerbate. However, distributors can follow five steps to create magic for their clients by thinking like an ad agency…
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