Seth Weiner believes that distributors are leaving money on the table by sticking to an outdated one-size-fits-all approach to promo, and that providing solutions similar to those offered by gifting-as-a-service companies is crucial (if not necessarily easy). He shared how Sonic Promos is making it happen…
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Last week, Iowa Gov. Kim Reynolds, a republican, released a T-shirt on conservative fundraising platform WinRed. The red shirt reads “Find Me At The Fair” in large, blocky, right-aligned type. But, for RAYGUN, a T-shirt company based in Des Moines, it may well have read “Shots Fired.”…
Read MoreA year-plus of remote work has changed the way we think about dressing for work, shifting the workplace attire norms to be more casual. Scott Baxter, president and CEO of Kontoor Brands, parent company of Lee and Wrangler jeans, said that this “global casualization” is here to stay, and apparel companies need to pay attention…
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Getting a kitten is fun, but it’s a lot of work. Suddenly the whole house is a toy. While we try to keep our new cat away from the smartphone charger, check out our fave five promotional products of the week, including a Guy Fieri beach towel and a “Superbad” snow globe that Seth Rogen still owns…
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Like the other meals before hers, Saweetie’s McDonald’s meal includes branded packaging, like sauce packets. But the actual merchandise isn’t available to everyone (at least not yet). Fans can enter a sweepstakes to win two limited edition Brandon Blackwood bags, and McDonald’s employees will wear special uniforms…
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Charles River Apparel partnered with Cradles to Crayons to make sure low-income students across the state start the school year prepared as part of Cradles to Crayons’ Ready for Learning initiative. Charles River Apparel employees stuffed more than 1,000 backpacks with school supplies and essentials…
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Reese’s Puffs just released three boxes that include an augmented reality tie-in to turn the backs of the boxes into synthesizers and drum machines. General Mills is also releasing a real-life branded synthesizer, and introduced a “teens only” promo for Cinnamon Toast Crunch…
Read MoreThe USPS finalized a deal to slow down first-class mail, effective Oct. 1. At the same time, UPS announced that it anticipates peak season volume to exceed capacity by approximately 5 million pieces per day, advising customers to shift their own shipping timelines…
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commonsku, Toronto, sold out its fourth skucamp conference within a week. The three-day event will be held in Palm Springs, Calif., with a new community-inspired format, plus an exciting lineup of some of the industry’s most notable leaders. skucamp’s education lineup features the following presenters…
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Terry Brizz had two great ideas that massively changed his life and were influential in creating his financial and business success. Listen as the president of Galaxy Balloons and professor of entrepreneurship shares why you need to keep your eyes open to the opportunities that surround you…
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