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  • December 24, 2025 Tara Lerman
    Cintas Proposes Bid To Acquire UniFirst, Marking Third Attempt at a Deal
    The Counselor Top 40 distributor submitted the same offer nearly a year...
    Featured News Homepage News 
  • December 24, 2025 Brendan Menapace
    Judge Rules in Favor of Lady Gaga Over ‘Mayhem’ Trademark Dispute
    Surf brand Lost International claimed the singer’s use of the word for...
    Featured News Homepage News 
  • December 24, 2025 Tara Lerman
    Top 10 of 2025: ASI News Stories
    M&A activity, industry lawsuits, USPS shakeups and – of course – tariff...
    Featured News Homepage News 
  • December 24, 2025 Mark Michelson
    Quad to Close The Rock, Georgia, Printing Plant, Impacting 250 Workers
    Quad announced plans to permanently close its 797,000-sq.-ft. printing facility in The Rock,...
    Featured News Homepage News 
  • December 23, 2025 Summer Gould
    Direct-Mail Predictions for 2026
    Here are the practical, grounded trends that could shape direct mail in...
    Featured News Homepage News 
Cintas Proposes Bid To Acquire UniFirst, Marking Third Attempt at a Deal

Cintas Proposes Bid To Acquire UniFirst,...

December 24, 2025
Judge Rules in Favor of Lady Gaga Over ‘Mayhem’ Trademark Dispute

Judge Rules in Favor of Lady...

December 24, 2025
Top 10 of 2025: ASI News Stories

Top 10 of 2025: ASI News...

December 24, 2025
Quad to Close The Rock, Georgia, Printing Plant, Impacting 250 Workers

Quad to Close The Rock, Georgia,...

December 24, 2025

Are You a Printer or a Technology Company That Prints?

If you’re in the printing industry today, you’re really a technology business that happens to put ink and toner on substrates.

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Everen Brown Reflects on 50 Years in Promo (With More To Come)

The distributor looks back on a career that started when he was just 13 and success that has allowed him to travel the world.

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The Power of Commemorative Tickets: Your Ticket to Sales Success

Step right up, we’ve got your golden ticket to promo sales. Find out everything you need to know to sell commemorative metal tickets: a unique, premium product that’s made in the USA and will last a lifetime.

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2025 Counselor State of the Industry

In a year of extraordinary challenges, promo companies have shown the grit needed to succeed.

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ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”

After a challenging first half of the year, eager attendees and exhibitors at the industry’s largest trade show in the Midwest said they’re looking forward to closing more sales in Q3 and Q4.

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Trump Ends ‘De Minimis’ Exemption With Executive Order

The loophole – a practice used by distributors and suppliers – allowed low-value products to enter the U.S.

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Decorating Roundup: Inkcups Updates Helix ONE Direct-to-Object Printer

Plus, Stahls’ has released its latest fanwear guide, and Roland DGA has upgraded one of its DTF printers.

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Direct Mail Testing Made Easy: Smart Experiments for Bigger Results

Direct mail delivers proven results, but are you getting the best possible performance from your campaigns?

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Feeling Overwhelmed? Hit Pause & Simplify

July 30, 2025July 30, 2025 Bill Prettyman

Simplicity is always within reach. You just have to know how to reset. Let’s walk through a process I use when things start to get a little too noisy.

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Homepage News, Uncategorized

Serious Business: Understanding Business Forms

Business forms are a reliable source of sales if you can commit to doing it right.

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