As a promotional products distributor, you are in the business of branding. In an overly commoditized marketplace, if you want to grow your business, you must lead by example with a strong brand that differentiates you from the rest by establishing your expertise and authority in the marketplace…
Read More‘Space Jam’ Promotional Merchandising Blitz Includes 91,000 Collectable NFTs
In partnership with newly launched NFT site Niftys, “Space Jam: A New Legacy” has issued 91,000 NFTs to promote the film’s release. As Richard Lawler from The Verge cleverly puts it, this has “more of a breakfast cereal prize giveaway vibe than a hunt for a golden ticket”…
Read MorePosters Advertising Rapper Pop Smoke’s New Album Feature QR Code That Teases Music on Snapchat
A new album from the late rapper Pop Smoke is set to drop on Friday, but fans in New York and LA can now find posters around town with QR codes on them. When they scan the QR code with their Snapchat camera, it gives them a sneak preview of some of the music…
Read MoreWhy Every Promo Salesperson Should Take Extreme Ownership
The burden of ensuring that your company hits its goals is yours to bear as the sales leader no matter what you’re selling, whether it’s balloons or jumbo jets. With that burden, it just makes sense to take ownership of every business function that can influence your ability to succeed…
Read MoreThe 7 Best Sales Techniques We’ve Learned From 3,000+ Businesses
After working with more than 3,000 print shops of all types at Printavo—from screen printers to embroiderers to no-touch brokers—we’ve seen some common and effective techniques that stand out. Some are simple, some are more in-depth, but all are achievable…
Read MoreNC State Researchers Develop Mosquito-Proof Apparel
People don’t necessarily want to smell like bug spray when they’re just hanging out in their back yard, hiking or going camping. Having apparel that stands up to pests but also feels comfortable to wear could be huge in the outdoor apparel world…
Read MoreUnder Armour Follows Actual Space-Travel Apparel With Virgin Galactic Branded Merch Capsule
This partnership actually started before billionaire Richard Branson’s voyage to the stars, with Under Armour designing the clothing and uniforms for eventual commercial flights on Virgin Galactic. Back in 2019, Virgin enlisted Under Armour to design apparel and footwear for both pilots and passengers…
Read MoreOur 5 Favorite Promotional Products of the Week: Mario Smartwatches, Bread Bowl Pools Floats and More
The best part of the Euros final wasn’t the actual game (which was entertaining), but the Italian fans dressed as Mario. Did the spirit of Italy’s favorite plumber push the Azurri to victory? Seems likely, so we’re celebrating with something Mario-themed in today’s edition of the Faves. Let’s-a go!…
Read MoreNike and Xbox’s ‘Space Jam’ Kit Is a Slam Dunk on So Many Levels
Warner Bros. has 200 licensing partners for “Space Jam: A New Legacy.” The latest merchandise to come out of that is a co-branded kit from Nike and Xbox that combines footwear, gaming and direct mail, appealing to fans and influencers alike. The attention to detail here is out of this world…
Read MoreSunscope Group’s Brad Doan on Importance of Inclusion and Diversity in the Working World
Brad Doan of Sunscope Group is a long-time diversity advocate for the promo industry. He has been a proven voice of change throughout his associated companies and with the industry at large. Doan’s unique insight helps to demonstrate the importance of diversity and inclusion throughout our working world…
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