Summer 2021 is gearing up to be much different than last summer. With states loosening restrictions and the number of Americans vaccinated against COVID-19 growing each day, a lot of people are itching to get out and resume their usual fun-filled summers that consist of festivals, concerts, and outdoor activities with family, friends and even…
Read MoreA Supplier’s Ambitious Interactive Game Combines Packaging, Labels and Experiential Online Marketing—and Highlights the Limitless Potential of Print
What’s the best way to showcase modern online marketing methods and the latest advances in packaging and labeling products? A fictional murder mystery set in the 1920s, of course. If that made you do a double take, well, that’s what Repacorp Inc. was counting on…
Read MoreHealth Network Sues Promo Distributor for $1.2M Over Alleged Undelivered and Counterfeit N95 Masks
Kettering Health Network is suing a Fully Promoted franchisee for more than $1.2 million after the company allegedly failed to deliver masks Kettering ordered last spring, and then finally delivered counterfeit N95 masks in December. Kettering Health filed the lawsuit on May 3 against Jade Designs LLC, dba Fully Promoted…
Read More2021 State of the Industry Report: The Latest on Promotional Apparel
As part of our 2021 State of the Industry report, we reached out to experts in five major product categories. Below is an excerpt from our conversation with Pat Noonan, chief product officer for SanMar, Issaquah, Wash., who gave us an inside look at the state of promotional apparel…
Read MoreUnlikely Promotional Marketing Lessons From ‘The Circle,’ Netflix’s Insane Reality Show
Have you guys watched “The Circle” on Netflix? If you haven’t, it is insane. Basically they put a handful of people into one-bedroom apartments, where they interact with other contestants via a social media platform called “The Circle” without ever actually seeing anyone’s face. From there, it’s basically like a combination of “Survivor” and the…
Read MoreHALO Launches Brand Redesign
HALO, Sterling, Ill., revealed a relaunch of the company’s corporate brand. The rebrand will impact all touchpoints, including the company’s marketing and sales tools, digital platforms, social media, and direct mail. The brand messaging has also been incorporated into the company’s vision and values…
Read MoreHow to Become the CEO of Your Well-Being: Advice From Naz Beheshti
Naz Beheshti shares her experience working as Steve Jobs’ former executive assistant and how Jobs was a mentor and inspiration for her book, “Pause. Breathe. Choose.” As founder of Prananaz, a corporate wellness company, Beheshti offers advice and a holistic framework to empower people and leading organizations to reach their highest potential…
Read MoreWhere Can I Find Record of Vendors and Their Yearly Costs?
Ask the Accountant… Question: I have to produce 1099’s for some of my vendors. How do I get a record of these vendors and their costs for the year? Answer: When you set up a vendor in QB Premier, go to: Vendor > Vendor Center > New Vendor > Enter contact information. Under “Tax Settings,”…
Read MoreWhat Is ‘Digital Merchandise’ and Why Is This Rising YouTube Star Selling So Much of It?
YouTuber Sadie Aldis is doing now just hit 1 million subscribers. Aldis’ merchandise store is pretty much what you’d expect: There are beanies embroidered with her logo, branded smartphone cases and a (reasonably affordable) hoodie. But what really stands out is the “digital merchandise” Aldis is offering in addition to the physical products…
Read MoreUniversity of Arkansas Licenses Its Logo for Hog-Shaped Tortilla Chips
What’s even the point of a gameday party or tailgate if you don’t have chips and dip? If you’re a fan of the Razorbacks, prepare to take your snacking level to new heights, because the University of Arkansas just licensed its logo for the sake of hog-shaped tortilla chips…
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