With buyers turning to the internet to look for promotional products providers, your website can be your main source of new business. That’s why tracking its performance is essential if you want to realize its potential in driving traffic, leads and sales…
Read MoreEd Sheeran Is a European Soccer Club’s New Jersey Sponsor—But What Is He Actually Promoting?
Ed Sheeran announced that he would be a shirt sponsor for Ipswich Town F.C., displaying a mysterious logo with symbols he previously used on albums along with the word “Tour.” Other artists have started advertising on soccer jerseys, too. Is this a new medium for entertainers? And what exactly is Sheeran promoting?…
Read MoreMtn Dew’s Indy 500 Campaign Combines Multiple Printed and Promotional Products, Creative Applications to Welcome Back Fans
Mtn Dew’s “Project Green Means Go” campaign will allow residents to submit messages that will be printed onto 500 branded flags and placed around town before the Indianapolis 500 race on Memorial Day Weekend. The campaign also involves promotional products, an interactive component, social media, special bottle labels and more…
Read MoreOklahoma Shirt Company’s Justin Lawrence on Apparel Decoration for Distributors: What to Look For in a Decorator, Common Mistakes and More
Justin Lawrence, owner of Oklahoma Shirt Company, joined the show to give a decorator’s perspective on what distributors should look for in a decorator partner, how to simplify the order process and common mistakes to avoid. He also told us about the big apparel trends he’s seeing (and much more)…
Read MoreBatch & Bodega Announces New Fresh Partnerships With We Take the Cake and Callie’s Hot Little Biscuits
HPG Brands announced additional industry-exclusive partnerships from the company’s new Batch & Bodega Fresh line: Callie’s Hot Little Biscuit, Charleston, S.C.; and We Take the Cake, Ft. Lauderdale, Fla. Through Batch & Bodega’s Fresh partnerships, distributors have access to daily crafted fresh food from best-in-class makers, shipped directly to customers…
Read MoreAriana Grande Expands Entire Merchandise Line Sizing to 3XL After Tip from Friend
After Ariana Grande’s friend, actor Daniel Franzese, told her that none of her merchandise fit him, the singer not only sent him a box of 3XL shirts for his own use, but decided to expand her entire merchandise line to be more inclusive.
Read MoreOur 5 Favorite Promotional Products of the Week: Golden Tickets, ‘Fusilli Jerry’ and More
May starts off with a great one-two punch. You have May the 4th one day, and then you go to sleep and wake up on Cinco de Mayo, the ultimate fiesta day of the year. Yep, nothing beats that. But, as we’ve said before, just about every day is a good excuse for promotional products. Here are five that we liked this week…
Read MoreExpedia Plans to Win Back Nervous Travelers by Giving Away 250 Replicas of a Jonas Brother’s Hand
Expedia, the online travel booking company, recently released a report that found 80% of Americans are stressed about resuming international travel and 60% need more help booking travel now than they did before the pandemic. As part of its plan to win back those wary travelers, Expedia is offering a helping hand. A Jonas Brother’s hand, to be specific…
Read MoreDon’t Be a Used Idea Salesperson: 5 Things to Know About the Automotive Market
While the last year has been a challenge for everyone, it has also brought many opportunities. Jumping into or expanding your business in the automotive vertical market is one of them. Dealerships have rebounded better than expected and business is projected to build back rapidly over the next two years. Don’t miss out on this market…
Read MoreCap America Promotes Christen Siebert to Senior Financial Analyst
Cap America Inc., Fredericktown, Mo., announced today that Christen Siebert has been promoted to senior financial analyst. Siebert began her career at Cap America in May 2018 as an accounting intern, and was promoted to assistant accounting manager later that year. Siebert will now report directly to CFO Curt…
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