The vaccination card is now an iconic little piece of paper. Thanks to widespread vaccine availability and the now-popular “Vaccine Selfie,” you don’t need to read a single word on the card to know what it is. The vaccine card is obviously worth more than the paper it’s printed on, and because of that, people…
Read MorePPAI Interim President Bob McLean Opens Premier Group Network Annual Business Meeting
The Premier Group Network board of directors has announced Bob McLean, interim president of PPAI, as the guest speaker for the organization’s annual business meeting taking place today, Tuesday, April 27. McLean will welcome Premier Group members and share a brief state of the industry report…
Read MoreHirsch Gift Announces New Southeast Region Multi-Line Reps
Hirsch Gift, Houston, announced new multi-line representative and territories. Flanagan & Associates will represent the supplier in the Southeast region of the U.S. and Puerto Rico. Tom Flanagan, based in Florida, will cover Florida…
Read More2021 State of the Industry Report: What’s Next for Promotional Products, the Future of PPE and More
As part of our 2021 State of the Industry report, we reached out to experts in five major product categories. Below is an excerpt from our conversation with Jo-an Lantz, president and CEO of Geiger, Lewiston, Maine. Find out what she had to say about the current state of promotional products, the long-term prospects for PPE and more…
Read MoreLinkedIn Tips for Promo Pros: Generating Leads, Building Relationships and More
There’s plenty to know about LinkedIn, including how to best utilize it to connect with new customers. Here, we’ll look at different approaches for using LinkedIn and learn from three promo distributor experts how to get the most out of your business efforts on the platform—whether you’re a new user or a pro…
Read MoreLogomark Adds Michael Bistocchi as Chief Revenue Officer
Logomark, Tustin, Calif., has added a new leadership role, naming Michael Bistocchi as chief revenue officer. Bistocchi will be responsible for driving all revenue-generating activities with a focus on growth through broadening Logomark’s customer base, solidifying distributor partnerships, and aligning sales and marketing strategies…
Read MoreChanel’s Oscars ‘Party in a Box’ and the Official Oscars Swag Bag
The Oscars were last night, and the gift bags were back for nominees who attended in person. For nominees who chose to celebrate from home, Chanel took a temporary break from its usual pre-show party, instead sending “formally dressed couriers” to hand-deliver a box with “ingredients to toast fashion and film”…
Read MoreFlat Designs and Flexible Marketing: How Simple, Web-First Logo Design Influences Product Decoration
Major brands have been scaling back their logo designs to simplified, flatter styles that evoke the past and look good on mobile devices. The desire might have been mobile-first, but these minimalist designs create new opportunities for creativity on physical promotional products, too…
Read MorePutting It All on the Line With Jim Hummer
Jim Hummer founded two health care companies and invested in over 30 cutting-edge ventures, creating over $4 billion in shareholder value. Hummer discusses with host Greg Muzzillo the lessons he learned from opportunities and failures during his career, including when he sold his company, Whole Health Management, to pharmacy store giant Walgreens…
Read MoreKeep An Eye Out for the ‘Naturdays’ Pop-Up Lemonade Shack This Summer
It’s about that time that college students are lining up summer internships. Finance kids will work at banks. The journalism kids will work for a news organization. The partiers will travel the country with a branded Natural Light lemonade shack to promote the beverage brand’s Naturdays drink while making a pretty respectable sum of money…
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