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  • June 19, 2026 Brendan Menapace
    How Something Inked Landed & Executed Its World Cup Licensing Program
    The Counselor Top 40 distributor used existing relationships to place branded merchandise...
    Featured News Homepage News 
  • June 19, 2026 Cassie Green
    How Apparel Decorating Brings Brands to Life
    Josh Carruth, executive vice president of expositions for PRINTING United Alliance, explains...
    Featured News Homepage News 
  • June 19, 2026 Brendan Menapace
    AllDayShirts Opens New Pennsylvania Location With Automation, DTF
    The Lebanon-based facility will provide more customers one-day shipping and will house...
    Apparel Featured News Homepage News 
  • June 19, 2026 Summer Gould
    The Neuroscience of Physical Mail
    The neuroscience behind physical media is fascinating because it helps explain why...
    Direct Mail Featured News Homepage News 
  • June 18, 2026 Ashley Bray
    Customer Demands Are Driving Innovation in Pressure-Sensitive Media
    Calls for variety, ease of use and more sustainable options in pressure-sensitive...
    Featured News Homepage News 
How Something Inked Landed & Executed Its World Cup Licensing Program

How Something Inked Landed & Executed...

June 19, 2026
The Benefits of QuickBooks (Despite the Price)

The Benefits of QuickBooks (Despite the...

June 19, 2026
How Apparel Decorating Brings Brands to Life

How Apparel Decorating Brings Brands to...

June 19, 2026
AllDayShirts Opens New Pennsylvania Location With Automation, DTF

AllDayShirts Opens New Pennsylvania Location With...

June 19, 2026

California’s Packaging Extended Producer Responsibility Legislation Hits Another Snag

The department responsible for the legislation, which covers all single-use packaging and products in the state, says it is still aiming for a January 2027 implementation.

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Send Us Your Nominations for the 2026 Counselor Awards

Here’s your opportunity to share your opinions on who should be recognized with a prestigious Counselor Award.

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Does Your Company Qualify for Counselor’s Top 40 List?

If your company’s 2025 U.S./Canadian promo product sales were over $20 million, it may be eligible to be on Counselor’s exclusive ranking.

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Trump Threatens European Nations With Tariffs as He Seeks To Acquire Greenland

The countries, which include Germany, France and the United Kingdom, maintained a united front after holding an emergency meeting over the weekend.

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Why On-Demand Packaging Is the Next Profit Play for Apparel Decorators

A Q&A with Brian Reinhart, CRO of Packsize, about packaging on demand.

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My Core Sales Beliefs

While there is no one-size-fits-all manual for success, there is a set of core sales truths we can use as a guide.

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Creativity & Storytelling Highlighted at PPAI Expo 2026

Abigail Posner, former director of creative works at Google, encouraged the audience to “seek the why,” “look for the links” and “discover your mission,” during the opening keynote of the show.

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Strong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales

Though the gains were driven more by price increases than increased sales activity, distributors remain relatively optimistic for the year ahead.

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Hang, Stick, Sell: The Sales Opportunity of Tags & Labels

Tags and labels offer a compelling mix of fun and function, and are a reliable source of sales.

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Executive Perspectives: Brian Swift on His 3-Step Approach to Setting Goals

The president of Swift Sourcing reflects on his realistic goal-setting practices and how the demands of the industry’s end-buyers and end-users continue to change.

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