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  • October 23, 2026 Promo Insiders
    Promo Insiders: Breaking Down Promo’s Q3 Growth, Cost Pressures & What’s Next
    Counselor editors share takeaways from the Q3 sales report, including uneven sales...
    Featured News Homepage News 
  • October 23, 2026 C.J. Mittica
    Q&A: How To Prove the ROI of Promo Products
    Two executives at leading industry companies share their strategies for successfully measuring...
    Featured News Homepage News 
  • October 23, 2026 Lisa Cross
    The Next Inkjet Investment May Be Beyond the Press
    As providers move more work to inkjet, the performance of the press...
    Featured News Homepage News 
  • October 22, 2026 Theresa Hegel
    Cotton Heritage Brings Shanann Heaton on as Chief Operating Officer
    Heaton has more than 25 years of executive leadership experience.
    Featured News Homepage News 
  • October 22, 2026 Toni McQuilken
    Xerox CEO Weighs in on Industry’s Future & His Company’s Place in It
    Louie Pastor, CEO of Xerox, discusses where the company has come from,...
    Featured News Homepage News 
Protect Your Promo Business From Fraud

Protect Your Promo Business From Fraud

October 23, 2026
Promo Insiders: Breaking Down Promo’s Q3 Growth, Cost Pressures & What’s Next

Promo Insiders: Breaking Down Promo’s Q3...

October 23, 2026
Q&A: How To Prove the ROI of Promo Products

Q&A: How To Prove the ROI...

October 23, 2026
The Next Inkjet Investment May Be Beyond the Press

The Next Inkjet Investment May Be...

October 23, 2026

From Branded Signs to Dollar Signs: Displays As Sales Opportunity

Effectively using displays of all shapes and sizes is a built-in chance for added sales.

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Printing Name Badges: Choosing the Right Decoration Method

They’re essential for event marketing, employee identification and branded promotions, and decoration matters just as much as the design.

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Gifting & Direct Mail Platform Sendoso Acquires Merch.co

The deal marks Sendoso’s third acquisition in just over two years.

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ASB Names Lori Rogge as Senior Director of Sales Support

Rogge has been with the Counselor Top 40 distributor for 28 years.

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Blink Marketing Unveils New Brand Identity

The rebrand comes just ahead of the Franklin, TN-based distributor’s 25th anniversary.

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Why More Promo Businesses Are Embracing On-Demand Decoration

For years, the promotional products industry has operated on a familiar model: forecast demand, order inventory, decorate in bulk, and distribute. That model is under pressure.

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Kate Nash Joins Summit Group as VP of Strategic Growth

Nash will be tasked with growing key client partnerships and supporting Summit’s continued evolution, according to the Counselor Top 40 distributor.

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Best in Class: Back-to-School Promos

Suppliers and distributors share their top back-to-school selling tips to create successful campaigns in the education sector.

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8 Tips To Improve Workforce Strategies

Here are some suggestions for protecting and growing your company and enhancing your culture.

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Promo Insiders: Andrew Titus & Walter Miska Discuss What’s Next for Fully Promoted

Former President Titus and new Brand President Miska talk about the future of the Counselor Top 40 distributor.

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