iPROMOTEu, Wayland, Mass., announced its annual affiliate award winners during REViVE 2021, the company’s virtual affiliate conference. The distributor organization hosted its annual awards gala to recognize and honor affiliates for their accomplishments in 2021…
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Joél Bastien shared ideas from AIA’s new “Ask the Experts” series featuring actionable PPE sales advice, emerging trends and direct feedback from end-buyers in thriving markets (including a surprising revelation about asking for referrals). She also explained how any distributor can use subject matter experts to help their own businesses…
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This St. Patrick’s Day, people are staying away from crowded bars and downtown parades in favor of social distancing. It’s a tough reality for a holiday built around such a party atmosphere, but it doesn’t have to be a total bummer. Guinness and Carhartt want to bring that St. Paddy’s fun straight to people’s homes…
Read MoreHave you ever bought a shirt online, thinking everything would be perfect once it arrives, only to find that it’s itchier than you had hoped? Researchers at NC State University have developed a way to analyze and quantify a garment’s friction using 3-D imaging in an attempt to scientifically identify fabric softness…
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St. Patrick’s Day is a week away, which means you still have seven days to find a green T-shirt or maybe a fun pint glass. While we wait patiently for the Most Irish Time of Year, let’s check out a batch of promotional products from this past week, including a cool gift set, to-go margarita labels and more…
Read MoreBret Mealing, owner of SC Embroidery & Screenprinting, a promo distributor and decorator based in Columbia, S.C., explained how he expanded his apparel decoration business and helped a nonprofit create a branded merchandise program that grew into the organization’s second-largest revenue stream…
Read MoreReliance on a trend may yield some results in the short term, but the long-term damage of blending in with the crowd will be difficult to repair. In any creative industry, when organizations rapidly move in the same direction as their competition, it tells me that a new approach is a far better, perhaps only, approach…
Read MoreThe PRO Act (H.R. 842), passed in the House with a 225-206 vote on Tuesday. The bill, intended to support workers in the gig economy by making it easier for them to unionize, would effectively eliminate independent contractor status on a nationwide level. The bill now heads to the Senate, though it is unlikely to…
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Yesterday was International Women’s Day, and brands seized the opportunity to celebrate inspirational women and draw attention to important issues or causes. Some of them even did it through merchandise, with clever twists on their branding or items designed to give back. Here are a few of our favorite examples…
Read MoreTwitter is trying out a new shopping feature that would make it easier for users to shop e-commerce platforms directly from the platform. The new “Twitter Card” tweet format would include a “shop” button and product details directly embedded into the tweet itself…
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