Universal Unilink announced that it has hired Alison Adams as marketing manager. Adams will curate strategic marketing campaigns; plan, design, and implement content; and work closely with suppliers to deliver pertinent news to members. Adams brings with her three years of marketing and advertising…
Read MoreThe Louvre, arguably the most famous museum on the planet, has lost about about $108 million as a result of the pandemic, forcing it to find new ways to generate revenue, just like anyone else. So the museum began leaning heavily on branded merchandise and e-commerce, even teaming up with Uniqlo for a…
Read MoreLos Angeles Dodgers fans celebrated when National League Cy Young winner Trevor Bauer signed with the team this off-season. But, thanks to a merchandise mistake, Bauer almost signed with the New York Mets. Eagle-eyed fans noticed that a link in his Instagram profile led to “LFGM” merchandise, which stands for…
Read MoreWe’re now a full two months into 2021, but one of the most common New Year’s Resolutions I hear centers around growing business with new and existing clients. We all know that gaining new clients takes a lot of time and energy, so why not put that same amount of energy into maximizing sales with existing clients?…
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Now available at Sportsman Cap & Bag, Lenexa, Kan., are three new tie-dye styles from house brand Sportsman, including a knit (SP412), dad cap (SP400) and bucket hat (SP450). “Tie-dye is selling,” said Sportsman Cap & Bag president Dan Saferstein. “With a variety of colors, our new family of tie-dyes are cool and accessible at…
Read MoreCarbon Neutral Certification, a distinction set up by a nonprofit that shows that a company is offsetting its greenhouse emissions, aims to be a more accessible way for brands to commit to more sustainable practices. As Gen Z and millennials age into buying positions, this is an important factor…
Read MoreOnline platforms like Facebook, Google and Amazon have made it nearly impossible (or actually impossible) to sell or advertise face masks, creating problems for suppliers, distributors and even some end-buyers. Two distributors shared their experiences and how they’ve worked around the advertising bans…
Read MoreThe Protecting the Right to Organize (PRO) Act (H.R. 842) would, among other things, prevent American employers from “misclassifying” their employees, preventing them from receiving union benefits. In doing so, it would essentially eliminate independent contractor status, with major implications for promo businesses…
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Westbridge Capital Ltd., through its subsidiary, Overture Promotions Inc., closed the acquisition of the business of promotional products company Overture. Westbridge Capital will be supporting a team led by Lou Weisbach and JoAnn Gilley. Weisbach founded HA-LO Advertising Specialties in 1971, and served as its CEO for almost three decades. During Weisbach’s tenure, HA-LO became…
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With vaccine rollout underway, a return to business-as-usual (or something close to it) is coming. But the heightened safety measures brought on by the pandemic will likely remain in place for some time. Here’s where promotional totes and bags fit in the current market, and some ideas for selling them…
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