The Detroit Pistons’ marketing department wanted to appeal to more than just the city’s basketball fans. They wanted to appeal to everyone in Detroit. By using some local pride, e-commerce capability and streetwear influence, they’ve appealed to more than just their ticket holders.
Read MoreStandard Issue’s T-shirt/Soap Bundle Is a Fresh Take on Kitting
Everyone loves a bundle. Pairings aren’t just limited to wine and cheese, either. There are plenty of things that pair well with apparel. If you ask a lot of modern artists, albums work well with merchandise, but that’s part of a scheme to boost album sales. If you ask Standard Issue what goes well with…
Read More2020 Wrap-Up: 10 of Our Biggest Apparel Stories of the Year
It’s been an interesting few months for apparel. Workwear suddenly became a lot more casual, as “Zoom shirts” became a thing. A good pair of sweatpants were suddenly more valuable than gold, and we even saw the dawn of “Sicker.” In addition to pandemic-specific stories from this year, fashion continues to move forward at its…
Read MoreOur 5 Favorite Promotional Products of the Week: Baseball Bat Mugs and More
The PM offices are closed next week, so this will be the last edition of the Fav 5 of 2020. So, with that in mind, we’re going to make this one count. That’s not to say that we don’t give it our all every week. We do. In fact, some weeks we even go harder.…
Read MoreKoozie Group (previously BIC Graphic) Acquires IMAGEN Brands
Koozie Group (previously BIC Graphic North America), a portfolio company of H.I.G. Capital, has announced the completion of the acquisition of IMAGEN Brands with the support of H.I.G. IMAGEN Brands, whose companies include Vitronic and Crown, is a Top 40 hard goods supplier, recognized as a leader in service and decoration innovation. It is also…
Read More2020 Wrap-Up: Our Favorite Promo Stories From This Year
With it being so close to the holidays, we thought we’d have a little fun and count down our favorite stories from the year. Maybe they were especially fun to write. Maybe the subject matter just caught our eyes a little more than others. Either way, we thought they were fun and we want to share them again with the world…
Read MoreEpic Games Teams With Samsung as It Ramps Up Fornite Merch War Against Apple
Epic Games, developer of the video game phenomenon Fortnite, has been feuding with Apple and Google since the game was removed from the iOS App Store and Google Play Store. In the latest escalation of the war, Epic Games teamed up with Samsung to send a Fortnite merch bundle to gaming industry journalists…
Read MoreWhat’s In the Second Stimulus Bill: More PPP Loans, Tax Write-Offs and Help for Live Events Venues
Congress voted yesterday to pass the second COVID relief package, the follow-up to the original legislation passed in March. In comparison to the $2 trillion CARES Act, this second relief package amounts to $900 billion, but includes several benefits of note to promotional products businesses…
Read MoreLegacy Truckers Now Available From Sportsman Cap & Bag
Sportsman Cap & Bag, Kansas City, Mo., has added two retro-inspired, coton/polyester blend truckers from the brand Legacy. “Trucker demand has been at an all-time high,” said Dan Saferstein, president of Sportsman Cap & Bag. “The popularity and cool factor of today’s truckers makes them a top choice for any industry, event or occasion. Sine…
Read MoreHow to Create a Value Proposition for Your Distributor Business
When a prospect finds your website, you have about five seconds to give them a reason to consider working with you. They arrived at your site because they are evaluating providers, so you want to be a strong contender. Therefore, your offering has to stand out in this important evaluation phase. This is when your value proposition comes into play…
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