Overture Promotions’ in-house capabilities allowed the company to quickly produce a face mask order in less than a week—a feat not possible without internal decorating—for a local law firm at the onset of the pandemic. But that task didn’t come without a minor setback…
Read More
While respondent data from late October indicates that industry activity is still declining, it is doing so at a much less drastic rate when compared to the first two reports. Nearly an equal amount of companies are now saying that sales are trending upward (39.1 percent) and downward (40.9 percent), which is an improvement…
Read MoreIn the months since the pandemic started, we’ve all turned to various hobbies to stay sane and pass the time. Some of us started baking bread or tie-dying shirts. Others brushed up on guitar or watched all of Netflix. Roger Burnett wrote a book. Here, Burnett fills us in on how it all came together, what the book is about and why promo professionals should give it a read…
Read More
This year, the still-raging pandemic has reshaped every aspect of our personal and professional lives, changing the world on a fundamental level and dominating the social and political landscape. So, in many ways, every story from March onward—even the most mundane—has been about the pandemic. Here are some of the best stories we wrote…
Read MoreJust a day after announcing their decision to rebrand, the Cleveland Indians said they will still sell Chief Wahoo merchandise into the future, with a caveat: The team will donate proceeds from sales of the merchandise to Native American groups. That’s a puzzling move given the team’s public statements and previous actions regarding the mascot…
Read More
iPROMOTEu, Wayland, Mass., announced that Dave Kneram has joined as its new vice president of information technology. Kneram has had a lengthy and successful career as an IT professional, and for the past 10 years has worked at Vistaprint and its parent company Cimpress…
Read More
Koozie Group (previously BIC Graphic North America) has announced the implementation of a “KG Factor” (Keep It. Give It.) designation identifying 510 products whose designs lessen environmental impact through longevity. The supplier conducted an impartial end-user survey to identify KG Factor items as part of Koozie Group’s larger social impact and sustainability commitment…
Read More
Looking back at what we’ve covered over the year is always an interesting trip down memory lane. This year, when things moved so fast, we’ve forgotten about plenty of headlines and stories. So please enjoy this little refresher along with us as we look back on our most-read stories of 2020…
Read MoreIt took years of action for the Cleveland Indians to finally get rid of the Chief Wahoo logo. But in one decisive action, the team announced that it would change its identity all together, abandoning the name it’s used since 1915. On a societal level, this has enormous implications. But it’s also a big deal in the merchandise space…
Read MorePeople are still bingeing their way through “Friends” for the first time or the hundredth time, so all of the jokes are still fresh in their minds. Matthew Perry, famous for playing Chandler Bing on the show, knows that. And he’s proving it by releasing a line of Chandler-themed merchandise in the aptly named “Could this BE any more of a merchandise store?”…
Read More
