Last week, a number of prominent promo industry companies released earnings reports. While some of those companies are faring better than others as they navigate the pandemic, the news overall was encouraging. Here’s how a few of these promo businesses performed…
Read MoreIs This the Perfect Face Mask? Let’s Examine Why It’s So Popular
The Ultra Sport Face Mask from MasQd has been called the “Goldilocks of face masks,” and is getting support from big-name celebrities. So, what makes this mask so much better than the rest, and what can promo companies learn from it? Let’s look at the mask’s features and construction…
Read MoreSmall Changes Any Business Can Make to Increase Profitability
In business, creating good habits creates a snowball effect. When you make little changes and stick with them, they become habits. Those practices, in turn, become the way you do business every day. And those small changes create more efficient workflow processes, which can make your business more profitable and productive…
Read MoreStay Educated
Most successful people talk a great deal about how they stay educated and continuously develop. The truth is that none of us likes to say, “I don’t know.” But the honest truth is there is much you and I don’t know. If we want to continuously grow our success, we need to continue to continuously…
Read More5 Promotional Products to Look Out for at the Back to Business Virtual Event: Fall Edition
While we’re patiently counting down the days until top suppliers and distributors get together for our Back to Business Virtual Power Meeting: Fall Edition, we wanted to highlight five top products from suppliers who will be at the event. This is just a small sampling of the promotional solutions that will be on display…
Read MoreChaos Creates Opportunity: Old and New Ideas for Prospecting and Retention
The present circumstances offer a once-in-a-lifetime opportunity for sales professionals who have the drive and the passion for this industry. Those who are willing to invest the time to retain existing buyer relationships and finances will succeed. Sales professionals who generate campaigns that target new companies and buyers will have the opportunity to pick up significant market share…
Read MoreReese’s Is Rolling Out a Remote-Controlled Door That Dispenses Peanut Butter Cups
To bring trick-or-treating directly to the kids this year in a safe way, Reese’s is using a remote-controlled door that will dispense king sized Peanut Butter Cups. The Hershey Company has a rich history of fun promotional campaigns involving automation, including a vending machine at SXSW that exchanged promotional products for Hershey’s branded ones…
Read MoreGet Back to Business (and Win Some Cash) at Our Virtual Power Meeting: Fall Edition
Our first Back to Business Virtual Power Meeting event, held at the end of summer, was designed specifically to help distributors and suppliers connect and generate business. Based on the feedback from distributors and suppliers who attended the event, it was a no-brainer to do another one…
Read MorePrime Line Expands Drop Shipping Capability and Extends Incentives Until Dec. 31
The unboxing experience is a top industry trend, as promotional products professionals review revenue operations and look for new ways to get branded products into the hands of customers. Jeff Lederer, president of the hard goods division of alphabroder | Prime Line, Trevose, Pa., asked, “What do our customers need?” This was the inspiration for…
Read MoreOnline Stores, Community and Cannabis: How a Trio of Apparel Businesses Found Success During COVID-19
Justin Lawrence, Amy Baker and Rich Santo discussed how they pursued new product categories and sales verticals after the pandemic hit, and also how the community aspect of the industry helped them achieve growth, even when the cards were stacked against them…
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