For promotional products businesses, normalcy means trade shows. We talked to promo insiders, an analyst at Johns Hopkins Center for Health Security and an executive at the International Association of Events and Exhibitions to find out what the industry is doing without shows and events, when they might return and what they’ll look like when they do…
Read MoreNYC Health + Hospitals Will Give Yankees Merch to New Yorkers Who Get COVID Test
The New York Yankees are much more than a baseball team. The historic “NY” logo is as much an emblem for the city itself as it a representation of the team. The Yankees could not win a single game and New Yorkers will still rock Yankees gear. So, NYC Health knew that if it promised New Yorkers some Yankees gear, it’d convince them to come out and get COVID-19 tests…
Read MoreOur First Full Look at the Apple Mask—a Feat of Modern Brand Experience
We got our first full look at the Apple mask, a face-covering the company developed specifically for its retail and corporate employees. Like other Apple products, it’s meticulously branded and packaged, and has some original design elements that set it apart from competitors. Say what you will about Apple, but it has branding down to a science…
Read MoreOverture Announces Membership in Brand Unbound Global Network
Overture Promotions, the distributor based in Waukegan, Ill., announced that it is a founding member of the Brand Unbound global network. The six member-firms have been working together for the past year to serve shared global clients, and to build integrated processes and technology to support globe-spanning promotional programs…
Read MoreAIA Wraps First-Ever Virtual National Sales Meeting
Canceling was never an option. Instead, more than 250 members of the AIA community went online and got up-close and virtual at the AIA 2020 National Sales Meeting. Themed “2020 Reimagined,” the virtual event brought together AIA owners, employees and MVP suppliers for four days of collaborative, peer-to-peer conversations and learning. The packed agenda included…
Read MoreInnerWorkings Inc. Finalizes Merger With HH Global
InnerWorkings Inc., Chicago, announced today that its stockholders officially approved a merger with HH Global Group Limited. InnerWorkings will officially become a wholly owned subsidiary, after the deal was first announced back in July. At that time, Promo Marketing’s sister publication Print+Promo reported that HH Global would acquire InnerWorkings at a price of $3 per…
Read MoreBIC Graphic North America Announces Rebrand as Koozie Group
BIC Graphic North America, Clearwater, Fla., announced today that it will rebrand as Koozie Group at the start of 2021. “Our organization flourished under the BIC Graphic name for over 50 years, and we were predominantly known for writing instruments,” Melissa Ralston, chief marketing officer at BIC Graphic North America, said in a press release.…
Read MoreSamples Sell
Everyone loves samples! This comes as no surprise, but it relates a lot more to the promotional products industry than one might imagine. A sample can provide the customer with a multi-sensory experience that will have them begging for more! This makes sense at face value. Your end-buyer can visualize the packaging, feel the product…
Read MoreHow DiscountMugs’ Donated Promo Products Are Helping South Florida Small Businesses Stay Open
The promo industry is uniquely positioned to assist small businesses by donating products and services that can help attract customers and generate funds. It’s a long-term solution, too, and it gives small businesses one fewer thing to worry about right now. Here’s how a few South Florida businesses used donated promos from DiscountMugs…
Read MorePPAI Goes All-Virtual For 2021 Expo, Rebrands as ‘Expo Direct-2-You’
The 2021 PPAI Expo will officially be all-virtual after the organization deemed it unsafe to host an in person event of that size during the COVID-19 pandemic. This past summer, PPAI chose not to hold Expo East in Atlantic City, N.J., as the facility was being used in case the area needed more hospital beds…
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