Pre-pandemic, sun protective clothing was one of the fastest growing segments of the entire apparel industry, with the rising popularity of outdoor leisure activities contributing to that growth. Now, with indoor activities essentially off-limits as we attempt to stop the spread of coronavirus, those outdoor activities have only grown in popularity…
Read More3 Ways Offering Promotional Products E-Commerce Platforms Can Boost Business
E-commerce and m-commerce (mobile shopping) remain on the rise. For promo distributors, promotional products e-commerce platforms open up a whole new set of sales opportunities for current customers as well as those located outside of your typical sales area…
Read MoreReconnect at the Back to Business Virtual Power Meeting (Starts This Week!)
The pandemic has brought in-person interactions, business or otherwise, to a near standstill. Distributors can no longer meet face-to-face with customers. Colleagues can no longer meet up for lunch. There are no trade show networking events. Our scheduled Power Meetings have all been pushed back. Honestly, we miss everyone. And we know everyone misses everyone. So, after months of planning, we decided to take Power Meetings online…
Read MoreThe #SaveUSPS Movement Wants to Rescue the Postal Service by Buying All Its Branded Merchandise
Due to a decrease in mail volume during the COVID-19 pandemic, the U.S. Postal Service could be dry of funds by September. Earlier during the pandemic in the U.S., the USPS estimated that it would hit that mark around May, but thankfully was able to secure funds to stay afloat a little while longer. But,…
Read MoreMSP Design Group Acquires Promotional Considerations
MSP Design Group, Hampton Roads, Va., announced the acquisition of Promotional Considerations, a Richmond-based promotional products distributor. MSP formally acquired Promotional Considerations in May 2020, a move that CEO Dan Clarkson is confident…
Read More$5 Million Jackpot
Let me tell you a story about Jack. Jack has been in this business a long time. Good guy. Lots of contacts. Sales typically less than $500,000 per year. Then COVID struck. Jack participated in webinars and learned about opportunities in PPE. Jack reached out to his contacts. He told them how he had the…
Read MoreQR Code Menus: The Touchless Revolution In Restaurants and Hospitality
Rather than picking up a menu, restaurant patrons scan a QR code. From there, the menu loads on your smartphone. This has helped against surface contamination during the ongoing fight against the spread of COVID-19, but it’s reduced the need for physical menus. Still, QR code stickers could be a source of new business for promo distributors…
Read MoreTaylor Swift Rebrands ‘Folklore’ Merch After Another Designer Says She Ripped Off Logo
It turns the logo on Taylor Swift’s “Folklore” merch was very similar to another designer’s logo of the same name. Swift agreed to rebrand the merchandise after the designer called her out on Twitter. At her online store, the items are still available, but the logos now read “Folklore Album” without the word “The” in front…
Read MoreStrombergBrand Umbrellas Adds Two Multi-Line Sales Groups
StrombergBrand Umbrellas, Valley Cottage, N.Y., announced the addition of two veteran multi-sales groups to represent it in the Northeast and Midwest/Upper Midwest/Ohio Valley regions. Dave Mattson of DJM Sales Inc., who has been in the promotional products industry for more than 30 years, will cover Connecticut, Massachusetts, Maine, New…
Read MoreDiscovery Is Going All Out on Branded Merch for Shark Week
It’s almost August, which means one thing: Shark Week! There are 11 days—and a few hours—until the kickoff, but who’s counting? (Hint: definitely us.) Discovery is also hosting a giveaway where eight winners will receive some wicked Shark Week branded merch, including a Yeti cooler and an outdoor wagon…
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