The Trump Campaign has been actively marketing branded merchandise that specifically appeals to people under quarantine and stay-at-home orders, and in March spent more on merch than in any month since September 2016. The Biden for President campaign store, on the other hand, has not been fulfilling orders…
Read MoreHow COVID-19 Is Impacting Music Merchandise Businesses
More than a month-and-a-half since the cancellation of South by Southwest, individuals in the music merchandise space have further seen their livelihoods jeopardized because of canceled or postponed tours. That has forced many to rely upon online merch sales to offset lost sales, though that alone may not be enough…
Read MoreGildan Might Make Its Face Mask Production Permanent
After adding production of face masks and gowns for health care workers during the COVID-19 pandemic, Gildan Activewear said that it’s considering making this facet of its business permanent, even after the stay-at-home orders relax and things regain relative normalcy…
Read MoreAIA Corporation Appoints Nancy K. Schmidt as New CEO
AIA Corporation, Appleton, Wis., announced today that it’s board of directors has selected Nancy Schmidt as the company’s new CEO. Schmidt, a two-year veteran of AIA who most recently served as chief financial officer, is the first female CEO in AIA history…
Read More‘Catholics Vs. Corona’ T-shirt Gives Notre Dame Students Charitable Way to Fight COVID-19
In the absence of most athletic activity, we have replaced watching impressive feats with reporting on many sports-related efforts to combat COVID-19. The latest comes courtesy of University of Notre Dame football, as four students created a T-shirt that references a storied 1988 win by the Fighting Irish while generating funds for the United Way…
Read MorePM Screen Time: Kim Laffer-Nick on Promotional Products as Works of Art (for a Good Cause)
In this episode, Kim Laffer-Nick of ePromos told us about the (incredible) collaboration between her company and artist Chris Riggs, who transformed discarded materials from the promotional products manufacturing process into works of art—for a great cause…
Read MoreSan Francisco Bag Supplier Timbuk2 Turns Sports Team Tees Into Face Masks
Timbuk2, the San Francisco-based maker of bags and backpacks, is using T-shirts donated from local sports teams to create face masks for Bay Area organizations. The company teamed up with NBC Sports Bay Area, which helped set up T-shirt donations from the 49ers, Sharks, Warriors, Giants, Earthquakes and Kings…
Read MoreAn Industry Veteran’s Simple But Effective Idea to Build Promo Sales While Acknowledging Essential Workers
The COVID-19 pandemic has affected all walks of life in the U.S. since it commenced its late-winter assault in the country. That’s led to a mindset of helping, rather than supplying, that is gaining momentum in the promotional products industry. And Guy Achtzehn is happily playing the role of one of that mindset’s biggest advocates…
Read MoreEssential Worker Merch Is Everywhere
Since the beginning of quarantine, we’ve seen communities share how thankful they are for essential workers fighting against the COVID-19 pandemic. People have been creating homemade signs and leaving them in windows, donating masks or PPE products, or even doing food and beverage donations. And it doesn’t stop there. If you have a family member, friend, neighbor, maybe yourself, or even know anyone that’s an essential worker, here are some great merch and gift ideas from Etsy, Amazon and Redbubble.
Read MoreSelling Promotional T-shirts: Meaningful Messages and Long-Term Trends
Apparel suppliers with the technical capability to do so have added face masks and other personal protective equipment to their offerings. And while those items might be seeing the bulk of interest and orders right now, other branded apparel still has a role to play. That’s especially true of T-shirts, which have played a critical role in…
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