The industry’s regional associations are helping promo professionals grow business, make connections and build community—one member at a time. We talked to representatives from a few of them to find out how. Plus, we explore what the pandemic means for industry regionals…
Read MoreStrombergBrand Umbrellas Hires Richard Meth as Director of Sales
StrombergBrand announced that Richard Meth has joined the company as director of sales. Meth will lead StrombergBrand’s internal sales team, as well as multi-line sales representatives nationwide. Most recently, Meth spent 18 years as vice president of marketing and sales at Rainkist Umbrella Company…
Read MoreOhio Brewers Reward Drinkers With Branded Merchandise for Staying at Home
To show its appreciation for people who want to support local breweries but aren’t yet ready to emerge from their homes, the Ohio Craft Brewers Association (OCBA) invited local beer drinkers to post their selections on Instagram with the hashtag #OhioBrewHaul for the potential to win T-shirts, hoodies, growlers and more…
Read MoreDevo Wins for Most Creative Branded PPE
Rock icons Devo have cashed in on their weirdness over the years, and they are now using their singular identity to sell branded PPE items, with a face shield incorporating Devo’s famous “Energy Dome” headwear earning our vote as the most creative promotional product meant to combat the COVID-19 pandemic…
Read MoreHow Pro Sports Teams Are Handling Promotional Giveaways for Canceled or Delayed Games
Usually around this time we’re reporting on which MLB teams have the best or most creative promotional giveaways scheduled for the rest of the year. The NHL and NBA seasons would also be winding down, so we’d probably have a few stories about big-time playoff giveaways. But, owing to the current circumstances, we’re left to talk about what could have been…
Read MoreDallas Print and Promo Company Strikes Gold With Coronavirus-Themed Loteria Game
Owing to COVID-19 pandemic, the notion of having fun might prove difficult or even guilt-inducing for many individuals, but diversions must go on somehow. Business must do the same, so Versa Printing Inc. is combining the need for both areas to remain vital by issuing a coronavirus-themed loteria game, with the product generating a great response so far…
Read MoreRe-Ignite Your Joy
Let’s face it, most folks have experienced some very tough times in their business and in their life over the last couple of months. Many have come face to face with some great loss—loss of sales, loss of income and loss of strategies that worked for years, even decades. Great loss creates grief and most…
Read MoreA Eulogy for the Now-Dead 7-Eleven Branded Nike Shoe
Ahead of the 2020 Olympic Games, Nike had been looking to release a combo sneaker with 7-Eleven for the former’s Japanese followers, but the pandemic’s postponement of the games caused the partners to scrap the idea and decide against the possibility of giving the shoe a backup release in the U.S…
Read MoreLady Gaga Is Using a Pink Branded Jockstrap to Merchandise-Bundle Her Way to a No. 1 Album
As she gets ready to release her new album “Chromatica” on May 29, Lady Gaga is going the route of many artists before her by introducing a merch tie-in to increase her chances of debuting at No. 1. Where she’s diverged from the pack is the product itself. In true Gaga fashion, she’s pairing her new album with pink underwear. A jockstrap and a thong, to be specific…
Read MoreHexa Custom Launches Its First Ever 100 Percent Customizable Premium Rain Jacket
Hexa Custom, Boulder, Colo., set forth into spring with the launch of its first fully-customizable premium rain jacket, delivering weather protection that’s comfortable and 100 percent on-brand. Hexa Custom debuted in late 2019, offering 100 percent customizable, premium down jackets built from the ground up with no minimums and a three-week delivery window. The fully…
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