Retro is in and it’s here to stay. It’s no longer uncommon to see brands recreate their own ideas for merchandise to fit the retro theme we’ve been seeing everywhere. Disney has been ahead of the trend for awhile, and has now launched another retro apparel line available at both Disney World and Disneyland…
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Whether or not fried chicken is your thing, it’s pretty hard to knock Popeyes for its promotional marketing efforts. The company’s latest venture proves the bigwigs don’t have to wing it to encourage patrons to become even fonder of their products. Owing a nod to employees’ uniforms and likely an athleisure label from Beyonce, Popeyes now has a new apparel line that’s already going strong…
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The biggest day in advertising is right around the corner. That’s right—Super Bowl Sunday. It’s basically the Super Bowl of advertising! For those of us who keep our eyes out for solid promotional items, we don’t have to wait for one year to celebrate clever advertising. We get to do it every week! This week’s edition includes public transit stress balls, fan bobbleheads and Chinese New Year packaging…
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Proforma founder Greg Muzzillo joins the podcast to talk Steve Wozniak’s promotional products collection, big tech investments (and why tech matters so much for industry businesses) and much more. Sean gives a first-hand report on Disney’s Star Wars Galaxy’s Edge merchandise, while Sean and Brendan debate the merits of $11 promotional sporks…
Read MoreSoccer fans are used to seeing logos on their teams’ jerseys. Some are better than others, depending on whether the sponsor has a clause in their contract that allows the team to match their color scheme. Heck, some sponsors are even “unsponsoring” the shirt. Basketball fans are warming up to the idea, with the little…
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Centerplate, Ball Corporation and Bud Light announced an agreement to bring Ball’s infinitely recyclable aluminum cups to guests at Hard Rock Stadium in Miami Gardens for Super Bowl LIV on Feb. 2, 2020. Ball, a leader in sustainable aluminum beverage packaging, designed the lightweight aluminum cups in response to growing consumer preference for more sustainable…
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Proforma Albrecht & Co., Milford, Ohio, has set a new sales record at $6 million for the month of December 2019. Through ever improving business development programs to help its sales reps increase sales with existing customers and…
Read MoreA Bradenton, Fla., brewery produced a special run of beer can labels to help local shelter dogs find homes. Motorworks Brewing partnered with Manatee County Animal Services for a run of its Cruiser lager, and each can will feature a photo of a dog in the shelter who is up for adoption. “To commemorate the…
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On Jan. 15, 2020, A Woman’s View, an organization dedicated to supporting women within the promotional products industry, recognized two women for their extraordinary accomplishments in 2019. The awards were presented during the organization’s Networking Reception, which is held annually during the PPAI Expo in Las Vegas. The 2019 Supplier Visionary Award was presented to…
Read MoreVarious sources have reported that Nike has pulled items related to Kobe Bryant from its online store in the name of carefully considering his branding and the integrity of the footwear market. But other, more recent sources are reporting that Nike simply sold out of the merchandise…
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