Etsy might not appear to be too keen on suppressing brand hijacking, but the e-commerce website proved Wednesday that its moral backbone is not completely crooked. With the advance of the coronavirus having become a global concern, the site removed hundreds of items that…
Read MoreProforma Rewards Employees With Caribbean Cruise
Proforma, Cleveland, rewarded employees with a five-day Caribbean Cruise for the development and success of ProVision, Proforma’s $15 million business management technology. “Our Technology and Support Center teams worked exceptionally hard to develop and launch the industry’s newest, fully-integrated business management technology platform, ProVision,” said Proforma CEO Vera Muzzillo. “We wanted to honor their hard…
Read MoreUniversity of Illinois Offers ‘Chief Illiniwek’ Merchandise Buyback Program Before Introducing New Mascot
After years of debate, it looks like the University of Illinois is changing its mascot. While it’s not quite finalized, the Illinois Student Government posted on Facebook that it would offer a buyback program where students could exchange new or used Chief Illiniwek merchandise for new merchandise…
Read MoreNintendo and Levi’s Partner for Super Mario Branded Denim, Apparel
Nintendo is teaming with Levi’s to release a Super Mario branded clothing collection. The assortment consists of 11 apparel items, with a few accessories reportedly set to join the offerings. There are so many pluses to this collaboration, with a few of our favorites being the denim jacket decked out in patches, the appearance of Mario branding on the Levi’s tag…
Read MoreAIA Hosts Second-Annual Supplier Summit
AIA Corporation, Appleton, Wis., hosted its second-annual Supplier Summit in Chicago last month, providing attendees with a forum for engaging, educational and collaborative discussion. Thirty-six attendees from AIA’s Platinum MVP and top-12 supplier community joined AIA leadership for the event. AIA CEO Matt Gresge opened the summit with a review of AIA’s 2019 performance, as…
Read MoreThe Clippers and Kawhi Leonard Want Fans to Give Away Their Promotional Backpacks to People in Need
Last Friday, the Los Angeles Clippers gave out branded backpacks to every fan at the team’s game against the Denver Nuggets. Each backpack came with a message card from star Kawhi Leonard. “Fill it with food and give to someone who’s hungry, a blanket for someone who’s cold, books for a child who has none,” it said. “Or do your own thing. I get that. Go be great.”…
Read MoreSonic Launched a Seasonal Branded Merch Box (and the First One Sold Out in 57 Minutes)
Businesses are looking to keep evolving, and Sonic recently added its name to the list of brands that freshened up their image. Earlier this year, the Oklahoma City-headquartered fast-food company chose a new logo, and complemented it by releasing a merch box fans could buy online. It proved to be a massive hit…
Read MorePeeps Teams Up With Crocs for Candy-Coated Branded Footwear
Crocs are legitimately becoming the hottest company to work with on branded footwear collaborations. Every time something seems like a goof on the surface, you find out it debuted at New York Fashion week or something. This time it’s with Peeps, the adorable little marshmallow confections that populate grocery stores every spring…
Read MorePrivate Equity in Promo: Pros, Cons and Gray Areas
Private equity’s continued and increasing involvement in the promo industry has led to major growth for some companies and uncertainty for others. With private equity a fact of life for promo, we take a look at the pros, cons and gray areas for the industry…
Read MoreApparel Companies Jump Into Action With T-shirts to Raise Money for Nashville Tornado Victims
Nashville has long been an advocate for sharing Southern hospitality. But this week, owing to tornadoes that struck Tennessee’s capital city, it is receiving some assistance through T-shirt companies that are directing proceeds from sales to relief efforts for the stricken communities…
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