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  • December 18, 2025 Theresa Hegel
    4 Tips for Door-to-Door Cold Calling From a Gen Z Entrepreneur
    Lea Gilbert, who launched direct-to-garment apparel-decoration business Treehouse Creations in early 2025,...
    Featured News Homepage News 
  • December 18, 2025 David Zwang
    Diversification Is the Printing Industry’s Growth Engine
    A recent visit to PRINTING United Expo showed how many unique and...
    Featured News Homepage News 
  • December 18, 2025 Hannah Rosenberger
    Counselor 2025 Product of the Year: Personalized Accessories
    Personalized accessories, from stickers to patches to straw toppers, have transformed classic...
    Featured News Homepage News 
  • December 18, 2025 Nicole Rollender
    The Smart Way To Add New Product Categories to Your Print Shop
    Apparelist asked the experts how to weigh the pros and cons of...
    Apparel Featured News Homepage News 
  • December 17, 2025 Bill Prettyman
    Christmas Runs on Print (Even When No One Notices)
    Christmas doesn’t just feature print. It depends on it.
    Featured News Homepage News 
4 Tips for Door-to-Door Cold Calling From a Gen Z Entrepreneur

4 Tips for Door-to-Door Cold Calling...

December 18, 2025
Diversification Is the Printing Industry’s Growth Engine

Diversification Is the Printing Industry’s Growth...

December 18, 2025
Counselor 2025 Product of the Year: Personalized Accessories

Counselor 2025 Product of the Year:...

December 18, 2025
The Smart Way To Add New Product Categories to Your Print Shop

The Smart Way To Add New...

December 18, 2025

Why Premium Sunscreen Is the Summer’s Hottest Sales Opportunity

This summer sales season, it’s all about SPF. Heat up your sales numbers by presenting your clients premium sunscreen products.

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From Strangers to Customers: The Friendship Principle in Sales

May 7, 2025May 7, 2025 Bob Saunders

Too often, salespeople approach prospects like transactions instead of relationships. But people buy from people, especially those they trust, and trust doesn’t start with a quote. It starts with connection.

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Managementbob saunders, Management

Starline Partners With Drinkware Maker Symglass

The Counselor Top 40 firm said it will be offering Symglass’ shatterproof, BPA-free products, which are made from renewable plant-based materials, to the promo space.

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S&S Activewear Partners With vineyard vines & Marmot

The Counselor Top 40 supplier said the moves deepen its portfolio of name brand apparel offerings.

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How Randy Carr & World Emblem Are Mitigating the Impact of Tariffs

The CEO of the Counselor Top 40 supplier gets candid about the upheaval the import levies have caused and how his business is adapting.

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Culture: Driver of Success or Failure

A number of studies have shown a positive relationship between culture and performance. Let’s explore important tips to help build the great culture that drives the success we desire.

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Why Do Clients Choose Who They Choose?

My competitor failed to understand what our client was saying. He missed hearing “why clients choose who they choose.”

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Sales Compensation Survey: The Latest Trends in Rep Commission & Benefits

Slow industry sales and a reversal in the labor market have spurred a surprising resurgence in commission. Our annual survey also looks at sales rep responsibilities and significant cutbacks in benefits.

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The Bright Side: Avril Lavigne Uses Co-Branded Merch To Help Skate Shop Burned Down in LA Wildfires

The Canadian singer created her own merch to raise money to rebuild a Pacific Palisades skate shop.

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The One Guiding Question for Your Important Decisions

May 5, 2025May 5, 2025 Greg Muzzillo

Here is one guiding question to put all those struggles behind you forever: “What would you do if you knew you could not fail?”

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Homepage News, ManagementManagement, Motivation

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