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  • July 28, 2026 Theresa Hegel
    Counselor 2026 Person of the Year: Randy Carr, World Emblem
    The CEO has driven success by being a bold leader and a...
    Apparel Featured News 
  • July 28, 2026 Tara Lerman
    SanMar Adds Flexfit Headwear to Fall Lineup
    While the top promo supplier has partnered with Flexfit for the last...
    Apparel Featured News 
  • July 28, 2026 Brendan Menapace
    ASI Show Chicago 2026: Education Day Brings Technical Insight & Personalized Advice
    During the day’s Wrap-Up session, speakers reiterated their insights on how promo...
    Featured News Homepage News 
  • July 27, 2026 Brendan Menapace
    ASI Chicago 2026: Show Floor Trends Across Wellness, Headwear Decoration & More
    Exhibitors’ products at ASI Show Chicago point to new areas of the...
    Featured News Homepage News 
  • July 27, 2026 Brendan Menapace
    Counselor 2026 Supplier Family Business of the Year: Dixie Seal & Stamp Co.
    Thrust into leadership roles at a young age, the Schmidt brothers have...
    Featured News Homepage News 
ASI Show Chicago 2026: Education Day Brings Technical Insight & Personalized Advice

ASI Show Chicago 2026: Education Day...

July 28, 2026
ASI Chicago 2026: Show Floor Trends Across Wellness, Headwear Decoration & More

ASI Chicago 2026: Show Floor Trends...

July 27, 2026
Counselor 2026 Supplier Family Business of the Year: Dixie Seal & Stamp Co.

Counselor 2026 Supplier Family Business of...

July 27, 2026
ASI Show Chicago 2026: Jason McCracken’s Journey From Rock Bottom

ASI Show Chicago 2026: Jason McCracken’s...

July 27, 2026

Counselor 2025 Product of the Year: Personalized Accessories

Personalized accessories, from stickers to patches to straw toppers, have transformed classic promo items into a playground for personal expression.

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The Smart Way To Add New Product Categories to Your Print Shop

Apparelist asked the experts how to weigh the pros and cons of bringing a new revenue stream in-house.

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Christmas Runs on Print (Even When No One Notices)

December 17, 2025December 17, 2025 Bill Prettyman

Christmas doesn’t just feature print. It depends on it.

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Featured News, Homepage News

PRINTING United Alliance Members Weigh in on the Biggest Opportunity in Print

PRINTING United Alliance members discuss where they see the greatest opportunities in today’s print industry.

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Obituary: Brian Stahl, Cofounder and Former Head of Operations at Stahls’

The industry leader, who passed away on Nov. 22 at 78, will be remembered for his generosity, quick wit and approachable leadership style.

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Newly Proposed Bipartisan Legislation Would Require Made-in-USA Merch at National Park Service Sites

The American Products in Parks Act could be a boon for American promo manufacturers.

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The Dot Corp Expands Offerings With New Promo & Apparel Division

The Irvine, CA-based print company says the new structure will better position it as a full-service print-and-promo partner.

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Beyond the Product: Closing the Sustainability Disconnect

“Sustainability needs to be integrated into your business philosophy.”

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Nominate Now for the 2026 Print & Promo Marketing Rising Stars

For the March 2026 issue, we want to showcase print and promo professionals who have been in the industry (whether print, promo or both) for fewer than five years, and have made a name for themselves at their company or within the industry at large.

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Editor’s Picks: Snazzy Sustainable Apparel

Meet growing demand for both apparel and sustainability with these eco-friendly wearables.

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