In this video, Jesse Poteet from Startup Screen Printing shares why choosing a niche is key to long-term success.
Read More3 Reasons To Focus on a Niche for Your Apparel Decorating Business
Apparel Decoration: A Profitable New Frontier for In-Plants
In this conversation, IPI Editor Bob Neubauer sits down with Apparelist’s Cassie Green and Content Editor Kalie VanDewater to explore entry points into garment decoration and critically assess whether DTG printing is a viable, cost-effective option for in-plants.
Read MoreChili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths
The co-branded line of belts and boots, which sold out quickly, is a fun spin on using touch to evoke a brand aesthetic.
Read More2025 State of the Industry: Buyer Preferences
Distributors are spending smarter on client campaigns, aiming for the sweet spot of premium-feel promo at every price point.
Read MoreTrump Announces Barrage of Updated ‘Reciprocal’ Tariffs Going Into Effect Aug. 7
The president’s executive order on Thursday unveiled levies that will affect nearly 70 U.S. trading partners, as well as a steeper rate on Canadian goods in place immediately.
Read MoreCounselor’s 2025 Woman of Distinction Brings Her Service & Sustainability Mindset to Promo
Mandi Rudd, director of new markets at Genumark, has always pursued promo with a purpose.
Read MoreUnderstanding QuickBooks Enterprise Subscriptions
Can I purchase a QuickBooks Enterprise subscription if I’m not already on an older Premier version or enrolled in a subscription?
Read MoreAre You a Printer or a Technology Company That Prints?
If you’re in the printing industry today, you’re really a technology business that happens to put ink and toner on substrates.
Read MoreEveren Brown Reflects on 50 Years in Promo (With More To Come)
The distributor looks back on a career that started when he was just 13 and success that has allowed him to travel the world.
Read MoreThe Power of Commemorative Tickets: Your Ticket to Sales Success
Step right up, we’ve got your golden ticket to promo sales. Find out everything you need to know to sell commemorative metal tickets: a unique, premium product that’s made in the USA and will last a lifetime.
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