Psychologists and other experts frequently tell us that there exists no one way to live a good life, and, as more research emerges, trend followers are reporting that the same principle applies to logo design and branding pursuits. Through the Logo Lounge’s 2019 Logo Trend Report, businesses and prospective entrepreneurs can enjoy an immersive look…
Read MoreMiller Lite’s ‘Cantroller’ E3 Promotional Item Is a Beer Can That Doubles as a Video Game Controller
Imagine this: You’re at your friend’s house, and they ask if you want to play some video games. You agree, and they hand you a can of Miller Lite. I mean, that’s great and all, but you were kind of jazzed to throw down in some “Mortal Kombat,” right? Logically, you ask where your controller…
Read MoreAlternative Apparel Launches New Go-To Collection
Alternative Apparel, Atlanta, announced the launch of the Go-To Collection, 12 fashion basics positioned as entry points into the premium brand. With the Go-To Collection, Alternative now provides a solution at every price point in the fashion category. The soft, sustainably made, retail-inspired collection includes 10 existing and two new styles, all with competitive pricing.…
Read MoreChris Anderson Named CEO of HUB Promotional Group
HUB Promotional Group, Braintree, Mass., announced today that Chris Anderson will become the company’s new CEO on June 14. Anderson, formerly chief operating officer for the company, will fill the role vacated by Joe Fleming following his resignation as CEO. “I am thrilled and humbled by the opportunity to lead HPG,” Anderson said in a…
Read MoreInside Playoff Season With the Promo Distributor Behind Almost Every NBA and NHL Team’s Merch
You’ve likely seen on TV (or even in person, if you’re lucky) what an arena looks like before a playoff match. The chairs are all covered in T-shirts and/or rally towels. Once the seats fill up, those shirts become a sea of screaming fans all in one matching color. It’s an awesome spectacle that adds…
Read MoreKrispy Kreme’s Enormous Times Square Flagship Store Will Have Branded Merchandise, Stadium Seating
Thanks to Krispy Kreme, there will be no summer news slump, as the doughnut company and coffeehouse chain announced yesterday that it will open a gargantuan Times Square flagship store, with a branded merchandise selection that’s nearly as appetizing as a fresh hot original glazed. https://twitter.com/krispykreme/status/1138068300569595905 Totally going against the stance from Roman playwright Plautus…
Read MoreOverture Promotions Expands With New Facilities
Overture Promotions, Vernon Hills, Ill., announced that it has opened sales offices in downtown Chicago and Plano, Texas, to better serve its customers. The $60 million, certified women-owned promotional marketing firm also added distribution capabilities in Los Angeles and Pennsylvania, in addition to its 100,000 sq. ft. distribution center north of Chicago. Overture plans to…
Read MoreExpo East: Day Two Best-of Roundup
Last week’s PPAI Expo East gathering in Atlantic City featured 302 businesses offering wide varieties of products and services, and although diversity marked their New Jersey-based presence, two themes ran common among them—pride and innovation. Every Promo Marketing interaction with the companies sparked conversations that made apparent that the exhibitors are spending 2019 displaying both,…
Read MoreA Look at Nintendo’s World Championship Swag (and One Valuable Rarity)
Nintendo has always been known as one of the driving creative forces in video games. After all, this is the company behind some of the most beloved video game franchises of all time, as well as innovative console technology that’s changed the way we play video games. So, it only makes sense that they’d have…
Read MoreGeiger Receives Environmental Leadership Award
At its 25th anniversary gala, the Maine Institute for Family-Owned Business recognized Geiger with its Environmental Leadership Award. Saying that Geiger was far and away the leader in its category, the judges noted and praised the company’s 100…
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