One of the biggest complaints people have about their cellphones is that, inevitably, the battery loses its ability to hold a charge. Avenir Telecom, a European telecommunications provider, tried to save us from that struggle by crowdfunding a new, Energizer-branded phone. The problem was the phone was comically, insufferably large…
Read MoreWhy Facebook Is Using Less Blue in Its Branding
Despite the overwhelming regard for blue in the world of color psychology and its vast presence in commercial logos, Facebook announced it is moving away from the hue in favor of more white for its mobile app layout and interface, with the same change coming to its desktop site in the coming months. Why the change?…
Read MoreOrbus Recognized as a 2019 Green Giving Partner by Matthew 25: Ministries
Orbus Exhibit and Display Group, Woodbridge, Ill., announced that it has been recognized as a 2019 Green Giving PArtner by one of its recycling partners, Matthew 25: Ministries. The Green Giving Partner Seal is awarded to corporate partners that display a commitment toward minimizing corporate waste and supporting humanitarian aid to the needy and disaster…
Read MoreTaylor Swift Promotes New Song, Merch Line by Wearing Taylor Swift Merch
Taylor Swift is back with a new song, “Me!,” released on Friday to officially kick off the wait for her seventh album. Prior to the drop, fans had been curious to know what Swift was up to, especially since her Instagram page had been hinting at something big happening April 26. The pop singer was…
Read MoreMy Corporate Expressions Joins Proforma Network
Brian Fitch, owner of My Corporate Expressions, has affiliated with Proforma, the $500 million leading network of promotional products and printing distributors, to access its technology platforms and expansive product offerings, services and support. “My decision to join Proforma was driven by their technology and business support,” said Fitch. “I researched all of the other…
Read MoreCoca-Cola’s New Summer Bottle Labels Turn Into Promotional Wristbands
Although 2019 has thus far proven profitable, the Coca-Cola Company has been experiencing consistent revenue declines over the last few years. Now that May has arrived and people can practically taste summer’s arrival, the company is hoping to drink up kudos thanks to its Enjoy campaign, an endeavor that will allow consumers to convert bottle…
Read MoreChanging the Game: Promotional Golf Apparel Selling Tips From the Pros
Mercifully, the polar vortices have receded, and for most of the country the weather is getting better by the day. Soon, if not already, everyone will want to hit the links. When that moment comes, golfers will be concerned not only with how well they’re driving and putting, but also with how stylish they look…
Read MoreTrump Campaign Manager Says MAGA Hats Nearing One Million Sold, $45M in Revenue
President Donald Trump’s re-election campaign manager, Brad Parscale, has finally given us some metrics on Trump’s MAGA hats. According to Newsweek, Parscale spoke to CBS News’ “Face the Nation” about the role that Trump’s supporters have played in his campaign. The Make America Great Again…
Read MoreThese 10 Minor League Baseball Apparel Promotions Are Home Runs
Recently, it was brought to my attention that a minor league team called the Chicago Dogs exists. Subsequently, I spent the rest of my afternoon checking out the official merchandise store, and I came to the conclusion that Minor League Baseball apparel is my new favorite thing. Teams seem to have the green light to…
Read MoreSomething Inked’s Bill Feldberg on Branded Footwear, Nike’s Dope 420 Shoes, Promo Opportunities
Branded footwear is having a moment. Everywhere you look, big names are collaborating with shoe brands, bringing the promo and retail worlds together. We talked to noted sneakerhead Bill Feldberg, of promo company Something Inked, who gave us the details on the footwear phenomenon. Bill told us about Nike’s 420 releases, Vans’ licensing brilliance, Crocs’ unlikely ascent to “cool,” promo sales opportunities with footwear brands and much more…
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