alphabroder Adds Commonwealth Cotton to List of Brands

alphabroder, Trevose, Pa, announced the addition of Commonwealth Cotton to its family of brands. Commonwealth Cotton has built a business through its focus on the right assortment of products and customer service. These tenets align very well with alphabroder’s commitment to product assortment, deep inventory and customer service. The two businesses will immediately complement each…

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There’s a ‘Friends’ Themed Café Coming (With a Ton of Branded Merch)

This year is proving a monumental one for NBC television shows that are celebrating impressive anniversaries. Only 17 days ago, we highlighted the baseball-related adulation that “Seinfeld” is receiving as it turns 30, and today brings an opportunity to tout “Friends,” which the fashion retailer Primark is commending for turning 25 via a themed café…

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Ariel Premium Announces Launch of Global Resource Centre Division

Ariel Premium Supply, St. Louis, announced the launch of its new Global Resource Centre division. Designed to leverage its global sourcing network, this new division offers complete custom design capabilities across all of its product categories. Distributors can be creative in designing unique products or modifying current ones, all while taking advantage of overseas price…

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Meet 15 Inspirational Women of the Print and Promo Sector

Print+Promo, Promo Marketing’s sister publication covering the print and promotional products industries, recently published the 2019 edition of its “Women in Print and Promo” feature, which celebrates some of the most influential and successful women in the space. This year’s list includes 15 women from a variety of professional backgrounds and specializations, including CEOs, sales directors, owners and more…

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HanesBrands Hires Tim Gibson and Jim Dunne to Sales Team

HanesBrands Inc., Winston-Salem, N.C., announced that Tim Gibson has joined the company as director of business development, and Jim Dunne has joined as director of distributor sales. Gibson, who has more than 30 years in the apparel and promotional marketing industry, will develop and implement strategic initiatives across field and…

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Rationalizing Your Way Out of Responsible Promo Sourcing

To justify taking the easy way out and not having the harder, more educational conversations with their customers, both suppliers and distributors tell themselves all kinds of lies: “My customers aren’t asking for it,” “My competitors aren’t doing it,” “It’s too expensive” and “No one has been caught.” What they may not realize is that these lies are costing them business…

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