The Magnet Group, Washington, MO, announced Amber Dobson as the 2023 Fran Ford Award winner. The annual Fran Ford Award recognizes the Magnet Group employee who embodies the outstanding characteristics that defined Fran Ford. For those who had the pleasure of knowing Fran, many of his amazing character traits…
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Insight into product trends, buyer habits, and new products hitting the promotional products industry in 2024.
Read MoreWe took a look at how the Milwaukee Bucks and Brewers are elevating the apparel and novelty fan giveaways this year with high perceived value, city-wide branding efforts, and some clever sponsorship opportunities.
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Proforma, Cleveland, marked its impactful presence at the 2024 PPAI Expo in Las Vegas with a Welcome Reception, collaboration sessions, and community-building conversations. The event provided a dynamic platform for Proforma’s team members to engage with industry professionals and kick off the new year together. The Proforma network was out in full force at the…
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Walking the floor at a promotional products trade show, it’s easy to get into a position where you don’t see the forest for the trees. You go from booth to booth looking at what each exhibitor is showing, maybe you have a quick conversation and get a free sample, and you move on. But if…
Read MoreWhat’s sexy about an outdoor power equipment label? Profit. While industrial labels like those that go on outdoor power equipment may not be sexy, profit always is. What makes industrial labels so profitable? They are custom products that your customers can’t buy “just anywhere.” They require a precise match between the label material and the…
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Eyevertising, Miami, announced last week that it has rebranded to Bold Promo. The effort includes a new logo and a refreshed brand identity. Bold Promo’s growing product offering, which includes promotional sunglasses, premium eyewear, decorated apparel, wearables, accessories, and drinkware—coupled with a free company store platform, print-on-demand, and fulfillment services—provides a fully integrated solution for…
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Kaeser & Blair, Batavia, OH, yesterday announced the retirement former chief marketing officer and vice president Gregg Emmer. Emmer has managed Kaeser & Blair’s marketing, catalog publishing, and vendor relations for more than 30 years. Prior to arriving at…
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Many business people take a “peanut butter approach” to the way they manage their time and resources. Simply stated, the “peanut butter approach” is when business leaders spread their time and resources thinly across many tasks, similar to the way peanut butter is spread evenly across bread to make a sandwich. While this approach may…
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Jason Lucash and Mike Szymczak introduced their new brand Rupt at the PPAI Expo, elevating and reinventing how packaging plays a role in a promo.
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